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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW i8 wins 2015 Car Of The Year award in UK

Those Brits sure do like those Bimmers, don't they? The BMW i8 plug-in hybrid was recently awarded UK Car of the Year from a group of more than two-dozen British automotive journalists, UK's Telegraph reported. Last year's winner of the first-ever such award? The BMW i3 electric vehicle. The i8 was feted for its combination of performance, styling and fuel efficiency. The car pairs a three-cylinder gas engine with a 96-horsepower electric motor and can go from 0-60 miles per hour in just over four seconds while having a fuel-economy rating of 76 MPGe. Last November, the i8 was given Autoblog's 2014 Technology of the Year award and the 2015 Luxury Green Car of the Year by Green Car Journal, so the British journalists are not alone in their sleek PHEV love. "This is a truly great honor for BMW's visionary car and proof that sustainable mobility can be beautiful and fun," BMW spokesman Kenn Sparks told AutoblogGreen. Other winners for individual categories from the UK this year included the Rolls-Royce Ghost (which won for Best Luxury Car), Ford Mondeo (Best Family Car) and Renault Twingo (Best City Car). Check out our First Drive impressions of the i8 here. Related Video: Featured Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Telegraph via Hybrid Cars Green BMW Hybrid car of the year

2016 BMW 7 Series First Drive [w/video]

Flagships demonstrate strength. "This is what we can do," these cars say with emphasis. Since 1977, the 7 Series has been a rolling showcase of BMW's capability. Sure, BMW makes racecars, but the mighty 7 is a proud reminder that the Roundel also stands for luxury. Except the 7 Series has been eclipsed by the Mercedes-Benz S-Class, a technological tour de force that Mercedes haughtily calls the industry's flagship. BMW makes a pretty nice car, but no one would dare call it that. Bimmer should probably just lower the flag, right? Not yet. Most of history's famous flagships have been fighting machines. They exude confidence, but also pack a punch. And with the 2016 7 Series, BMW is unleashing a broadside on Mercedes and the rest of the industry. Rather than raw power, the sixth generation of the iconic 7 Series is loaded with sophisticated technology that makes the new sedan more luxurious and comfortable. While it looks familiar from the outside, most of the improvements are in the cabin or under the skin. Things like the carbon fiber used for the passenger cell that help the 7 Series shed 190 pounds compared to its predecessor. Or the touchless gesture control that allows you to accept or decline phone calls with simple hand motions. Even the infotainment system is better, with a pinch-to-zoom feature that makes iDrive less confusing and more like the user-friendly iPad. BMW is unleashing a broadside on Mercedes and the rest of the industry. It's a lot of high tech stuff, but the driving experience is still the top priority for BMW. To test its mettle, we traveled to the Monticello Motor Club in rural New York. After several hot laps on the road course (more on that later) we slip behind the wheel of an Arctic Gray Metallic 750i xDrive for some public road driving. The big sedan immediately masks its size on the twisting rural state routes. With 445 twin-turbo V8 horsepower urging us forward, we barrel ahead as the countryside blurs by. Once we settle into a relaxed, legal pace and get our bearings inside the car, we check out some of the new tech. The gesture control is easy to activate while driving, and with a twirl of a finger we turn up the silky-sounding Bowers & Wilkins system. Gestures actually work as advertised. No one calls us, but during an earlier demonstration we were able to decline a call with a dismissive backhand. It felt good.