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BMW considering building 3 Series in North America

There might be even more BMWs coming from North America soon. The company recently announced plans to build a flagship crossover called the X7 at its Spartanburg, SC, factory. Now, rumors are emerging that the Bavarians might be thinking about building a second North American factory that could build its quick-selling 3 Series.
According to Bloomberg, the German luxury giant is considering several possible locations for a North American factory, including two in Mexico, that may build the 3. "We will decide this in the next months. On the North American continent, there's still potential," said BMW production boss, Harald Krueger, in an interview meant for company staff obtained by Bloomberg.
If BMW decides to open a plant in Mexico, it would be following its rival Audi, which already announced construction of a factory there. Mercedes-Benz has been rumored to be working on a deal with Nissan to build its cars South of the Border as well. Rumors of Bimmer considering Mexican production have also cropped up in the past, so it wouldn't come as a total surprise to hear it made official.

Electric living with a BMW i3

Rarely in the 27-plus years I've been testing and writing about cars has any vehicle changed this much from my initial impression until I was later able to spend more time in one. Nearly two years ago, I got a brief test drive of the then-new BMW i3 EV on a selection of both flat and hilly, curvy roads west of Los Angeles the day before LA Auto Show press days. My impressions at the time were mixed: polarizing exterior and interior designs but roomy, easily accessible rear cabin; great twisty road handling but somewhat brittle rough-road ride; good performance but annoyingly strong (always on) regenerative braking. And there was no opportunity to test one with the optional range-extender (which BMW calls a "REx") engine. So I wanted an extended experience in a REx-equipped i3, and recently got one. And, I'm here to report that, driving it for a week like I owned it, the quirky i3 soon won me over. The quirky i3 soon won me over. The $42,400 BMW EV's unique, lightweight "LifeDrive" architecture features a Carbon Fiber Reinforced Plastic (CFRP) passenger cell on an all-aluminum chassis. Powered by a 22-kWh lithium-ion battery pack, its 170-hp AC synchronous motor spins out a healthy 184-pound-feet of torque through a single-speed transmission and offers three drive modes: Comfort, Eco Pro (which BMW says adds roughly 12 percent of range) and Eco Pro+ (another 12 percent). The optional rear-mounted 647 cc (0.65-liter) in-line 2-cylinder REx engine drives an electric generator, never the wheels. It increases the sticker price to $46,250 and curb weight from 2,860 pounds to 3,130 lb., and that 270-lb. weight penalty reduces its electric-only range from 81 to 72 miles and EPA-rated combined (gas-equivalent) fuel economy from 124 to 117 MPGe, and slows its 0-60-mph acceleration from 7.0 to 7.8 sec. But it nearly doubles the i3's official EPA-rated total range from an EV-only 81 miles to an EV-plus-gasoline 150 miles. The i3 arrived (from roughly 90 miles away) with its battery depleted but an indicated 75 miles of gas-powered range remaining. Wanting to experience it REx-only at first, I drove it on a 9.6-mile local trip and found little difference in sound or performance from what I recalled from that California battery-only test drive. When I returned home, however, the indicated gas range was just 55 miles, so I had used 20 miles of projected range in less than 10 local miles. My initial impressions were good, with a few quibbles.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.