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BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

The Bilenkin Vintage is a retro-Russian coachbuilt BMW

If you want to add some retro Russian style to your E92 BMW 3 Series, the coachbuilt Vintage by Bilenkin Classic Cars is probably your best (and only) option. The coupe's shape takes inspiration from vehicles of the Communist era, but this bespoke machine's design gets even crazier on the inside. The company's website shows that Bilenkin already has experience restoring classic cars, but this design. That experience is on display here. The stylists do a masterful job of hiding the BMW donor at the front, and the two big headlights and low-mounted, chrome bumper seem to take inspiration from old Volgas. In a fantastic touch, lengths of chrome also run through the door handles down the side to accentuate the rear. The back might be the styling's best angle because of the way the fins step down over two tiers to create the taillights. While the exterior focuses on mixing vintage looks with modern underpinnings, the interior cossets the occupants in opulent trim that features gold and diamonds. Bilenkin upholsters one example in its photos (above right) with paisley fabric, teal trim, and a frosted gearshift. The company also has one with a more traditional look that combines brown leather, wood, and crimson carpets. The Vintage recently debuted at the 2015 Dubai International Motor Show, but Bilenkin doesn't go into much detail about the vehicle's mechanical specs. According to the company's site, "it is intended to embody elegance and style along with the principle 'Sheer Driving Pleasure.'" The retro design certainly achieves the first part of that goal, while the BMW bones probably deliver the latter as well.