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2017 BMW i3 rumored to get more electric range
Tue, Jan 19 2016BMW will reportedly give the 2017 i3 a jolt of extra range that will increase the EV's max driving distance to around 120 miles. If true, that would be quite a boost from the current EPA-estimated 81 miles. An upgraded lithium-ion battery will make this improvement possible, according to Automotive News. Ian Robertson, BMW's boss for sales and marketing, told AN the upgrade to the i3 "puts it into a much more usable range." The company has more tweaks in store for the 2017 model but doesn't want to discuss details about them yet. Rumors late last year hinted that the extra range for the i3 would come thanks to a higher-density battery, improved electronics, and new software. The changes could push range to over 124 miles on the European testing cycle. BMW would also offer the improvements on the i3 REx range-extended model, and the company would even allegedly allow current owners to purchase the upgrades. The German automaker wants to offer these updates every three years to keep the EV fresh. If BMW can achieve 120 miles of range, then the electric i3's driving distance would come significantly closer to the current REx's EPA-estimated 150 miles. Of course, the range-extended model can always be topped up with a tank of gas to keep its wheels spinning further. The i3's rumored boost would also still put it short of the roughly 200 miles that Chevrolet promises from the Bolt when that model arrives late this year. In any case, it's an exciting time for proponents of electric cars. Related Video:
BMW reclaims US luxury sales crown from Mercedes
Tue, Jan 6 2015The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"
Gus Van Sant casts the BMW i8 in soft light
Sun, 18 May 2014BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.
