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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

Pininfarina Battista hypercar's output specified at 1,873 horsepower

Even in a galaxy far, far away, the Pininfarina Battista would stand out. After a delay of about three years, the official specifications of the all-electric hypercar have been revealed: Full power is rated at 1,873 horsepower, outputting 1,697 foot-pounds of torque. Sixty-two miles per hour arrives in 1.86 seconds, with 124 mph coming in 4.75 seconds. 217 mph is the estimated top speed. (The Rimac Nevera recently hit 258.) The 120kWh battery pack should enable a range of about 280 miles from a single charge. A pair of electric motors are mounted to each axle, each motor powering a specific wheel and giving the Battista full torque vectoring capability. Pricing — and this is one of those cars that, if one has to ask, just move on — is about $2.2 million, which places it in the territory of the Bugatti Chiron. For those customers considering an upsell, a limited “anniversario” edition will comprise five of the expected 150-unit build run. It differs from the standard version by some cosmetic alterations, which lifts the price by some $70,000-plus. 0r you could buy a BMW M3 as a chase car. The two-seater Battista is named for Battista “Pinin” Farina, who founded Carrozzeria Pininfarina in 1930. A lot of its battery, carbon-fiber chassis and motor components come from Rimac, the nascent Croatian electric supercar maker that recently paired with Porsche to take over Bugatti.  Many more details about the carÂ’s development, several photos and our driving impressions can be found in this Autoblog post from August.   Auto News By the Numbers Green BMW Bugatti Green Automakers Green Driving Coupe Performance Supercars Pininfarina Battista