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Is BMW ready to increase i8 production?

The BMW i8 plug-in hybrid is really fast. But the car is getting to customers really slowly. The German automaker might be doing something about that. Bimmer executive Ian Robertson, speaking with reports at the Los Angeles Auto Show this week, commented on the high demand for the super-PHEV and said the company may step up production in Germany, Automotive News Europe says. That's because the wait list for the i8 is approaching 18 months in some global markets. And Robertson would like to get that timeframe down to about six months. No details were disclosed about how fast the i8 is being produced or how much faster that production rate may get. The i8, which retails for about $135,000, started sales in Europe in June and in the US two months later. As for the smaller, slower i3 electric vehicle, BMW is making about 2,000 units a month, and wait lists are down to about four months. Part of the reason for that is because BMW shifted distribution rates for that model towards the US to meet higher-than-expected demand from stateside consumers and slow German sales. Through the end of October in the US, BMW had sold almost 4,300 i3 vehicles and 271 i8 models, including 204 i8 units last month alone.

BMW i8 Spyder production could still be years away

BMW will still build a convertible version of the i8, but production of the droptop hybrid sports car won't happen for at least a couple more years. That's according to an anonymous BMW insider speaking to Motoring. "There will be no new i models in 2016. Not even the convertible," the insider told the Australian publication. While the i8 Spyder might not arrive for a while, the company still sees a place for it in the model range. "The i8 is selling well enough now, so the lineup doesn't strictly need it," another unnamed BMW insider told Motoring. "We are doing it, we are just doing it slowly because it's not all we are doing." The automaker sold 2,265 examples of the i8 in the US in 2015, which was up from 555 in 2014. BMW first imagined the convertible i8 with the Spyder concept way back in 2012, and a report in 2013 hinted that it was near production, which never happened. The company then sliced off the sports car's doors and roof for the orange I Vision Future (pictured above) at the recent 2016 Consumer Electronics Show. The concept's open design gave BMW an easy place to show off the AirTouch gesture control system at the tech event. These insider claims are a complete reversal from BMW CEO Harald Kruger's assertion in December that the company would soon unveil the production i8 Spyder. The boss didn't indicate the debut's exact timing, but it seemed a lot sooner than at least a year from now. We'll have to wait and see. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt