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BMW says X5 xDrive40e PHEV will get 55 MPGe

This is one vehicle that Sammy Hagar can actually drive 55. Miles on the equivalent of a gallon of gas, that is. BMW has starting talking about details of its first-ever production plug-in hybrid CUV, and the latest are centered on the model's projected miles per gallon-equivalent figure. Bimmer is now saying the its X5 xDrive40e PHEV will get a robust 55 MPGe on the US EPA scale (on the European scale, the vehicle's expected 77 or 78 grams of CO2 per kilometer would translate to around 70 mpg). The model, which pairs 2.0-liter twin-turbo four-cylinder engine with an electric motor, will be able to go as far as 13 miles on electricity alone, and also hit 75 miles per hour using just the battery. BMW first unveiled the model at the Frankfurt Motor Show in 2013. The CUV, which will have full-time all-wheel drive, will have some guts, too. The model will deliver 308 horsepower, including 111 from the electric motor alone. As a result, the X5 xDrive40e will be able to scoot from 0-60 miles per hour in 6.5 seconds. Not exactly Tesla Model S quick, but peppy nevertheless. US and European sales for the model-year 2016 version will start this fall. The model will be produced at the company's plant in Spartanburg, SC. Take a look at BMW's press release below. Show full PR text The BMW X5 xDrive40e Launches the Next Chapter of EfficientDynamics with its First Ever Plug-in Hybrid Sports Activity Vehicle The new BMW X5 xDrive40e. The first plug-in hybrid BMW Sports Activity Vehicle Up to 13 miles of zero-tailpipe-emission pure electric driving Preliminary fuel economy estimates up to 55 MPGe 0-60 mph in just 6.5 seconds Woodcliff Lake, N.J. – March 17, 2015 ... The BMW X5 xDrive40e, the company's first plug-in hybrid Sports Activity Vehicle, charts the next chapter of BMW's ongoing EfficientDynamics initiative. Benefitting from the groundbreaking work by BMW i on electromobility, the X5 xDrive40e combines the company's award-winning 2.0-liter TwinPower Turbo four-cylinder engine with an electric motor, powered by a lithium-ion battery, integrated into its 8-speed automatic transmission. This newest BMW SAV can travel approximately 13 miles on pure electric power, ideally suited to short commutes and quick trips around town. Working in concert, the gasoline engine and electric motor puts out 308 horsepower and produces 332 lb-ft, enough to propel the X5 xDrive40e from 0-60mph in just 6.5 seconds.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.