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BMW iPerformance plug-in hybrids coming in July

BMW obviously has a long-term plug-in vehicle plan. Like megacity long. First hinted at in 2008 and finally announced in 2009, the Bavarian's EV march has gone through the MINI E, the ActiveE, and then the i3 and i8. There's got to be a detailed timeline chart taped to an office wall in Munich somewhere that we would love to get a glimpse of, but instead we just get bits and pieces of where BMW's going next. At least now know the next phase: iPerformance. The new iPerformance models will be vehicles from the core BMW line-up that have plug-in hybrid technology that was first used in the i3 or i8. This technology includes the, "electric motors, battery cells and electronic control systems" and the first models to use some of the i Brand guts will be the plug-in hybrid versions of the 7 Series, like the new BMW 740e iPerformance. BMW is also going to throw in some of the now-standard blue accents that you might be familiar with form the i3 and i8, in case you don't recognize the outlet panel. As for the continuation of the i vehicles (currently just that two-model line-up), we still don't know anything other than the rumors of an i5 or i6 or who knows what. You can read the full release about iPerformance below. Related Video: BMW at the 86th Geneva International Motor Show 2016. 12.02.2016 World premiere: The new BMW M760Li xDrive raises the bar in the sporting luxury sedan segment as the flagship variant of the successfully launched BMW 7 Series model range. The first ever M Performance TwinPower Turbo 12-cylinder petrol engine generates 441 kW/600 hp* and sprints from 0 to 100 km/h / 62 mph in 3.9 seconds* (fuel consumption combined: 12.6 l/100 km [22.4 mpg imp]; CO2 emissions combined: 294 g/km)**. The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, e.g. the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems. Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.

BMW discussing new plant with Mexican authorities

Drawn in by low wages and manufacturing costs, BMW could be the next automaker to set up a manufacturing facility in Mexico. Automotive News is reporting that the German automaker has had discussions with local Mexican governments regarding a possible assembly plant, but there is no word as to when a decision may come down. Last we heard, BMW was reportedly looking to build the 3 Series in Mexico.
A key determining factor for this new plant is a free-trade agreement between the US and Europe, which according to the article, would give BMW better "flexibility and cost structure" to open another plant in North America. In terms of luxury automakers, Audi is currently building a new plant in Mexico and Mercedes-Benz is considering opening one in conjunction with Nissan for the CLA-Class, and in the bigger picture, Honda and Mazda are also preparing to kick off vehicle production in Mexico.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt