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The BMW 2002 Hommage is a retro concept done right

BMW has been building hommage cars for years now. They're teases that let us know the designers remember what was great about BMW design past, even if that's not always obvious in the new cars. The latest tribute car is this 2002 Hommage, which makes its debut at the Concorso d'Eleganza at Villa d'Este this weekend. Like past hommage cars, the 2002 is more about design than mechanicals. BMW doesn't even mention what theoretically powers this car, and frankly we don't care. There are clues, however, from the classic livery, which includes an M tri-color front splitter with "obrut" ghosted over it, similar to the reversed text on the original '02 Turbo. We'll guess it's a powerful turbocharged engine under the hood, whatever the specifics are. View 17 Photos Neat details abound. There's a carbon-fiber band at the beltline that is supposed to recall the original 2002's chrome trim. The greenhouse is more slick 2 Series than boxy '02, and the flared-fender goodness is a definite nod to the homologation 2002 Turbo. The off-center roundel at the tail is another nice 2002 touch. We're into the ducktail spoiler out back, and, although not quite '60s-specific, the snowflake wheels are pretty great. Even the lighting elements are retro-tinged. The headlight lenses have a gold hue since this is the golden anniversary of the 1966 model. There are also separate turn-signal units embedded above the headlights, here stuck into a piece of carbon trim. Of course, this hommage is likely nothing more than eye candy. BMW uses them more as design exercises than forecasts of future styling. It's good daydream fuel, at least. Image Credit: BMW BMW Coupe Concept Cars Performance villa deste concorso deleganza villa deste bmw 2002 bmw 2002 hommage

BMW wants world drifting record back in US

BMW just can't stand the thought of the world record for the longest drift winding up in the hands of someone else. The German automaker is set to take a crack at setting a new record by blowing the old one straight out of the water. A driver in China holds the current title after kicking a car sideways for a full 3.6 miles. Now, on May 11, BMW Performance Driving Instructor Johan Schwartz will attempt to pitch a BMW M5 sideways for some 40 miles as part of a stunt to raise funds for the BMW Pro-Am Charity.
We've had the distinct pleasure of riding with the instructors at the BMW facility in South Carolina, and we can tell you that if anyone can keep an M5 at full tilt for 40 miles, it's these guys. BMW has released a teaser video to drum up attention for the stunt. You can catch it below.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.