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Recharge Wrap-up: BYD e6 taxi in Canoas, BMW wins award for second life battery project

BMW has won a 2015 Energy Storage North America (ESNA) Innovation Award for its second life battery project. The BMW i ChargeForward project takes batteries that have been retired from automotive duty, and puts them to work as stationary energy storage for a solar energy system. It also integrates BMW EVs into the grid, and uses software to manage charging based on grid load. "The goal of the BMW i ChargeForward project is to show how electric vehicles with smart charging capability and stationary second life applications of EV batteries can provide valuable flexibility that would make it possible for utilities to maximize the effectiveness of the existing electricity grid, which we expect to ultimately lower total cost of EV ownership for consumers," says BMW Advanced Technology Engineer of Sustainable Mobility, Dr. Simon Ellgas. Read more from BMW. Honda will add 120 EV chargers at the campus of its Torrance, California headquarters. Honda is also adding a DC fast charger adjacent to the campus that is accessible to the public. "Making workplace charging ubiquitous and accessible is the cornerstone of an effective public charging strategy that supports the maximum number of vehicles," says Honda's Environmental Business Development Office VP, Steven Center. "This expansion will make commuting in an EV a convenient option for the vast majority of Honda associates in Torrance, including those without access to charging at their homes or apartment buildings." Read more from Honda. The city of Canoas, Brazil has begun testing the BYD e6 electric taxi. The city will evaluate the EV taxi over a period of 60 days. "This may translate into vital savings for our survival," says Sergio Oliveira, President of the Taxi Driver Union in Canoas. "With today's high fuel prices, our operation is becoming unfeasible. This car's cost-benefit seems to be worth it. Now we need to get to know the car better by trying it out in the street, but so far we're quite pleased with what we've seen." The test of the electric taxi is part of a larger effort to electrify transport in Canoas. Read more in the press release below. Another Brazilian City Embraces a BYD Electrified Public Transportation Solution In a bid to offer its citizens a more economical and sustainable alternative in public transportation, the Brazilian city of Canoas has recently started testing the BYD e6 BEV as taxi.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW rolls out new M4 safety car for DTM

Ever since revealing the M4 on nearly five months ago, BMW has been hard at work getting its new muscle coupe out on the track. It's made a touring-car version to compete in DTM and a safety car to set the pace at MotoGP races, and now it's combined both into a new safety car for DTM as well.
The ninth M4 on the DTM grid is based on the production version, but fitted with numerous upgrades over the course of a two-month conversion process. For starters, it's been equipped with nearly exterior component from the M Performance Parts catalog, including the quad-tipped exhaust, front splitter, rear spoiler and diffuser, blacked-out grille, special mirror caps, side sills... the works. But that's not the end of the story.
BMW M GmbH also gutted the interior, removing the rear bench and replacing it with a roll cage. It's got a pair of Recaro racing buckets with Schroth harnesses, plus special LED emergency lighting, radio communication system and, of course, special livery (albeit nowhere near as cool as the MotoGP one) to distinguish it as the official safety car when it makes its debut at the Nürburgring on August 17.