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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW Neue Klasse X revealed, 2025 Mini Countryman JCW and SE driven | Autoblog Podcast #824

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski. In the news, BMW revealed the Neue Klasse X EV, Jeep Wrangler drops the V8, Ford Mustang gets a 810-horsepower supercharger kit and Shell leans into EV charging. We look back on the life and designs of Marcello Gandini. We discuss the various automatic shifters that are now on the market. We talk about driving the Mercedes-Benz CLA, as well as the 2025 Mini Countryman JCW and the electric Countryman SE. Finally, we help a listener pick a newish truck or SUV for around $40,000 in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #824 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown BMW Vision Neue Klasse X Revealed: Looking to the past to build a better future Jeep Wrangler bids farewell to the V8 with 2024 Rubicon 392 Final Edition Ford Performance supercharger kit gets Mustang 810 hp with a warranty Shell to unload 1,000 retail locations in pivot to EV charging Marcello Gandini dies at 85. Here's a look at some of his famous designs A discussion on automatic shifters Cars we're driving 2024 Mercedes-Benz CLA 250 4Matic 2025 Mini Countryman JCW and SE Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Design/Style Green Podcasts BMW Ford Jeep Mercedes-Benz MINI Electric Luxury Performance

BMW reveals new seven-seat 2 Series Gran Tourer [w/video]

Everything is turning up Gran over at BMW these days. The 4 Series and 6 Series sprout extra doors to become Gran Coupes. The 3 Series and 5 Series get weird rooflines to become Gran Turismos. And now the 2 Series Active Tourer has grown an extra row of seats to become the Gran Tourer. What we're looking at is essentially the same mini-minivan/tall-hatchback that emerged almost exactly a year ago as the first front-drive model in BMW's history. Only in the guise of the new 2 Series Gran Tourer, it's been stretched to accommodate that third row of seats to give it seven-seat capacity – which was to be expected, of course, but is still fairly impressive considering how compact this vehicle actually is. It may be less than ten inches longer than the five-seat Active Tourer, but it's still smaller than just about any seven-seater on the market, and to hear the Bavarians tell it, it's "the world's first premium compact model to offer up to seven seats." Those seats are optional and can fold under the floor, and the middle row splits 40:20:40 and folds flat at the push of a button to give the 2 Series Gran Tourer a flexible cargo capacity ranging from 22.7 cubic feet all the way up to 67 cu ft. All of that in a vehicle no longer than a Ford Focus, which even in European wagon form can only swallow 53 cu ft with the seats folded – and you can forget about the extra seats in the Focus. European buyers will be able to choose between five engine options with three or four cylinders and ranging from 116 horsepower to 192. Available all-wheel drive might make you forget it's riding on a front-drive platform altogether (but not likely). Either way, the five-seat Active Tourer hasn't found its way to US showrooms, so we won't expect to see this new seven-seat version here either. At least not for the time being. But we'll surely have the chance to check it out in person for you next month at the Geneva Motor Show. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious.