2003 Bmw X5 3.0i Sport Utility 4d on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW 2 Series Active Tourer pulls its way onto the stage

We know what you might be thinking: here comes another BMW with yet another kind of roofline. Only this isn't just another BMW. It's the first front-drive BMW, and the first time we've ever seen it in person.
That model, of course, is the new 2 Series Active Tourer, debuting here in Geneva as the production version of the Concept Active Tourer and the beefier Concept Active Tourer Outdoor that followed. It shares about as much with the 2 Series Coupe as a jelly donut, but takes BMW into a new market segment - that of the high-roofed hatchback (or micro-minivan, depending on your perspective) occupied by the likes of the Mercedes-Benz B-Class and Volkswagen Golf Sportsvan.
Power comes from a choice of 1.5-liter turbo three, 2.0-liter turbo four or 2.0-liter turbodiesel - but aside from the forced-induction engines what they all the versions have in common is what makes the 2 Series Active Tourer newsworthy: they all sit up front, driving the front wheels. It's an idea BMW purists might not appreciate, but one we'd all better get used to just the same.

BMW makes the M4 extra special with a huge wing

BMW has all of the bases covered in its lineup, especially when it comes to its 4 Series models. Don't like going to the track? There's the BMW 430i and 440i, which are available as a coupe and gran coupe. Drivers looking for a track-friendly car that can also be used on the road will be steered toward the M4. BMW even built the hardcore M4 GTS for drivers that spend all of their time on a track. Now, it looks like BMW is trying to bridge the gap between the M4 and the M4 GTS with a special-edition model. Our photographers caught BMW testing an M4 with some extreme aerodynamic components around the Nurburgring. With its aggressive front end, massive wing, and sporty rear diffuser, the prototype M4 appears to be similar to the special-edition M4 Competition Sport that BMW released in Spain. The Spain-only special edition was marketed as a softer version of the M4 GTS with less power and usable rear seats. With a similar look and visible rear seats, this prototype indicates a similar track-focused special edition model. Since the M4 is only a few years old, it's unlikely that BMW is testing a new model, but the automaker could be testing aerodynamic components for a refreshed model down the road. A cheaper, more usable M4 GTS, though, would be the perfect car to round out BMW's current lineup. Related Video: