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Carmakers, NHTSA to unveil auto-emergency braking agreement tomorrow

Happy St. Patrick's Day Eve. Tomorrow, there will be green beer, corned beef and cabbage, and automatic emergency braking for all. Weird combo, we know. But on St. Patty's we can expect an official announcement from a pact of automakers making auto-braking systems standard equipment by 2022. That's per a report from Reuters, which cites three sources familiar with the plans. Originally announced in September 2015 by 10 automakers and the National Highway Traffic Safety Administration, the agreement is expected to be even larger when the details are unveiled tomorrow. According to Reuters, the manufacturers of 99 percent of the US domestic market's vehicles will be represented by the new agreement. It's believed that standard AEB systems could prevent thousands of accidents across the country. Expect more on the official announcement when it's made. Related Video:

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW considering M7 and luxurious 9 Series

BMW just recently rolled out its new flagship 7 Series sedan. It didn't take long for it to introduce not one, but two performance versions as well. But what we've seen until now could only be the start as the Bavarian automaker looks to close the gap between the 7 and the Rolls-Royce Ghost. What you're looking at above appears to be a prototype testing components for a potentially forthcoming M7 – which is something that BMW has never offered before. It's packing what look like enormous, cross-drilled brakes – just the kind of thing an M-fettled 7 would need to keep its mass and momentum in check. It was seen running around with an M5 and X6 M, suggesting that it's the performance division that's playing around with this big sedan for the first time. An M7 would have to pack some serious punch, considering what's already on offer. Both the Alpina B7 (4.4-liter V8) and M760Li (6.6-liter V12) each offer 600 twin-turbocharged horsepower and 590 pound-feet of torque driving to all four wheels, capable of hitting 60 mph in the threes. The full M version, then, might need a good 650 hp or more, which would put it out in front of everything else – including the Audi S8 Plus (605 hp) and Mercedes-AMG S65 (621 hp). Even with all that performance and clout, however, the M7 might still not be enough for BMW to close that $200k gap to the bottom of the Rolls-Royce range. That's why it could roll out an even more luxurious and completely separate model, potentially called the 9 Series. The new uber-luxe sedan would take on the Mercedes-Maybach S600 that's proven particularly popular in China, where Automotive News notes that Benz sells half of all the S-Class models it makes. Since they're mostly chauffeur-driven through crowded streets, upscale customers there care less about BMW's traditional focus on handling dynamics and more about comfort. And with the government cracking down on corruption, they've also reportedly been eschewing overt symbols of wealth – like the Spirit of Ecstasy hood ornament, for example. We could expect the 9 Series, then, to offer even more rear-seat legroom than the 7, and be more oriented towards comfort than performance. Related Video: