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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW X4 Concept images leak ahead of Shanghai debut

Last month, BMW confirmed that its long-awaited X4 crossover would debut next year, but other than imagining a smaller X6-shaped crossover, we really had no idea what the new niche model would look like. That is until a Russian website, Autowp, leaked a handful of embargoed images this morning showing the X4 Concept that will be unveiled in a couple of weeks at the Shanghai Motor Show.
From what we can see of this concept's styling, there are more elements shared with current BMW models than not. The face of the concept is an attractive blend of the current 3 Series sedan and the X3, while the roofline has definitely plucked right from the X6. This thinly veiled concept should carry over almost untouched when it enters production with the exception of the door handles and the overly stylized fascias and side mirrors. According to CarScoops, it will measure the same length as the current X3 and use the same engine lineup as well. Stay tuned, as we'll have more information on this concept shortly.

BMW says no more manuals, M cars capped at 600 hp

BMW appears to be approaching a big change in the way that it handles performance. First, the clutch pedal may be a goner from future M models, based on recent statements from the division's boss, Frank van Meel. We also might not be seeing any significant increases in horsepower from some of these vehicles anytime soon. "From a technical standpoint, the future doesn't look bright for manual gearboxes. The DCT and auto 'boxes are faster and they have better fuel consumption," van Meel said to Autocar. Although, he left the door open slightly to keeping them at least in the near future. "It's difficult to say we'll stick to the manual, but we still have a big fan community for manuals and we are not going to take away something the customer wants to have." Van Meel also suggested that the company is capping the output of M models at 600 horsepower. "We're at the limit. If you go on adding more horsepower and torque, it'd probably be over the limits," he said to Autocar. That ceiling does leave some room to grow for future versions of the M3 and M4, which currently offer 425 hp. However, it means that the M5 and M6 with 560 hp are basically at the cap. The limited BMW M5 30th Anniversary Edition already packs 600 hp. Rumors have suggested that the already spied, next-generation M5 might stick with around 600 hp. It seems unlikely for BMW to completely give up competing against the Autobahn-burning sedans from Mercedes-Benz and Audi. Performance could still see a boost thanks to a reportedly lighter platform and optional all-wheel drive. Related Video: News Source: AutocarImage Credit: Copyright 2015 AOL BMW Technology Performance bmw m dual clutch transmission automatic transmission