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BMW Motorrad showcases Konzept eRR electric sport bike

At one end of the BMW spectrum are its electric vehicles like the i3 and i8. At the other, the motorcycles from BMW Motorrad. Now the Bavarian manufacturer is bringing those two areas of competence together in one vehicle. And it only has two weels. It's called the eRR, and it's an experimental electric motorcycle created in conjunction with the Technical University of Munich. It's based on the frame of the S 1000 RR sport bike, but ditches the 199-horsepower four-cylinder liter engine for an all-electric powertrain. Unfortunately, the company has yet to release any technical details, but promises it will do so at a later date. It's not the first time BMW Motorrad has tinkered with electric power. We've already seen the C Evolution electric scooter. But this is the first time it has packaged an electric motor into a sport bike this aggressive. If BMW were actually to build this thing, the eRR could prove a suitable foil to the Brammo/Victory Empulse, not to mention any other electric motorcycle that may find its way onto market in the coming years. BMW Motorrad presents the experimental vehicle eRR. Supersport dynamism and zero emission thanks to electric power. Munich. BMW Motorrad has a long tradition in pointing out new ways and thoughts for the topic „mobility on two wheels". For that, again and again many studies were presented in the past giving views to the future. The experimental vehicle eRR, created as a project with the Technical University of Munich, embodies an idea of an electric powered supersport motorcycle made by BMW Motorrad. Already a couple of years ago, BMW i showed the BMW Group's visionary and sustainable approach with the vehicles BMW i3 and i8 and their revolutionary design principles (aluminum chassis and passenger cabin made from carbon fibre) and BMW Motorrad's C evolution proved, that zero emission, riding fun and practicability do not exclude themselves. With presenting the experimental vehicle eRR BMW Motorrad goes one step forward and shows the possibilities of an all-electric drive in a supersport motorcycle. Regarding design and chassis technology the eRR leans on the supersport motorcycle S 1000 RR, however using an all-electric drive. Stephan Schaller, Head of BMW Motorrad, emphasizes: „Since their market launch, the RR is giving the creeps to motorsport athletes. If acceleration, handling or topspeed – the RR is setting standards.

BMW names new CEO, chairman and head of development

Big changes are afoot in the top ranks at BMW, as the Bavarian automaker has announced not just one, but several appointments in the top floors of its towering headquarters in Munich in what the company itself is referring as "a generational change" in its leadership. The biggest change relates to the chairman of BMW's management board – German-speak for the company's chief executive officer. Effective at the end of the company's Annual General Meeting on May 13, 2015, the company will be run by Harald Kruger. The 49-year-old mechanical engineer has been with BMW since 1992 and has sat on its board since 2008, and has until now been responsible for production for the entire BMW Group. The chairmanship of the board of management currently belongs to Dr. Norbert Reithofer, whom the management is endorsing to chair the supervisory board (which Americans might call the board of directors). That role in turn is currently held by Professor Joachim Milberg, who will step down from his position in order to make way for Reithofer to take his place. Milberg is earmarked to remain with the company to oversee its corporate social responsibility and charitable activities. BMW has also announced the appointment of Klaus Frohlich to serve as its head of development with immediate effect. In his new capacity, Frohlich replaces Dr. Herbert Diess, who in turn has left Munich to take over the Volkswagen passenger car division. Below you'll find statements from both BMW and VW on their new appointments. BMW Group takes steps to initiate a generational change at the head of the Board of Management and Supervisory Board 09.12.2014 - Harald Kruger to become Chairman of the Board of Management in May 2015 - Dr. Norbert Reithofer proposed to succeed as Chairman of the Supervisory Board - Prof. Joachim Milberg to take leading role in the BMW Group's worldwide CSR activities and charitable foundations - Klaus Frohlich appointed to Board of Management with responsibility for Development Munich . At its meeting today, the Supervisory Board of BMW AG took the first steps to initiate a generational change at the head of the company's Board of Management and Supervisory Board. Harald Kruger will become Chairman of the Board of Management effective the end of the Annual General Meeting on 13 May 2015. The current Chairman of the Board of Management, Dr. Norbert Reithofer, will be put forward for election to the Supervisory Board at the 2015 Annual General Meeting.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.