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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW's new i DC Fast Charger will give free juice to i3 drivers

From solar chargeports to the first SAE Combo Fast Charger, BMW is offering or promoting more charging options for the i3 than most people will know what to do with. This is not a bad thing. At the Plug-In 2014 conference happening in San Jose, CA this week, BMW announced a new i DC Fast Charging unit as well as the ChargeNow DC Fast program, which is similar in some ways to Nissan's No Charge To Charge. Let's start with the chargers. Smaller and much cheaper than other DC fast chargers, an i DC Fast Charger costs just $6,548 plus installation. Remember, it was a big deal in 2011 when Nissan's DC fast charger was less than $10,000. The i DC Fast Chargers use the SAE Combo connector, so will also work in EVs from Ford, VW and Chevy and other automakers, when available. They take 30 minutes to charge an empty i3 to 80 percent full. All a driver will need in order to use the charger is a ChargePoint (or ChargeNow) card. Most of the first units will likely end up at BMW i dealers across the US. In a separate announcement, the ChargeNow DC Fast program will allow BMW i3 drivers to get free charging until the end of 2015 at participating NRG eVgo Freedom Stations. The catch is that they need to use the ChargeNow card at least once by the end of 2014. eVgo is promising to install at least 100 compatible DC fast chargers in California by the end of next year, so this should be relatively easy in at least one of the 50 states. We will have more from San Jose soon. BMW Unveils BMW i DC Fast Chargers and ChargeNow DC Fast program at Plug-In 2014. BMW i DC Fast Chargers, developed in collaboration with Bosch Automotive Service Solutions, are half the size of current DC Combo fast chargers, compatible with multiple electric vehicles and significantly more affordable. BMW i DC Fast Chargers run on the ChargePoint network giving BMW i3 drivers access with a ChargePoint or ChargeNow card. ChargeNow DC Fast enables BMW i3 drivers to charge at no cost, at participating NRG eVgo Freedom Stations equipped with DC Combo Fast Charging, through 2015. San Jose, CA/Woodcliff Lake, NJ – July 28, 2014... At Plug-In 2014, a conference dedicated to discussing key issues for the long-term success of electric vehicles, BMW of North America launched its BMW i DC Fast Chargers which can charge the BMW i3 all-electric vehicle's battery up to 80 percent in 30 minutes.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.