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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW selects two artists to create M6 GT3 art cars

Whether it's Alexander Calder's 3.0 CSL or Jeff Koons' M3 GT2, BMW has had a role in some of the most beautiful art cars to ever see a racetrack since 1975. For the 40th anniversary of the series, the company will celebrate in the best way possible – making even more of them. Chinese artist Cao Fei and John Baldessari from the US will create two more artistic racers around the new M6 GT3, and after hitting the track, they'll go on display in museums in 2017. An international jury of museum directors and curators selected Cao and Baldessari to create the 18th and 19th art cars, respectively. Born in 1978, Cao is the youngest artist to create one with BMW. She seems to hint at the inspiration for her example in the company's announcement by saying: "Acceleration, a concept that reminds me of my desire for speed as a runner during the Young Pioneers days, is deeply connected to the entangled contemporary relationships between velocity, energy, and the country." Born in 1931, Baldessari will be the oldest person to produce a BMW art car. "This will definitely be my fastest artwork yet," he said in the release. BMW doesn't know yet exactly where either art car would race. "There is a possibility of one or both the [sic] compete in one of the major IMSA WeatherTech series races. However, this has not been decided yet," company spokesperson Thomas Plucinsky told Autoblog. "We expect to see the cars on track in 2017." Both artists have designs in the works but nothing to release yet. However, the gallery above shows some of the earlier creations. The M6 GT3 is BMW's latest racing weapon for customer teams, and it uses a modified 4.4-liter turbocharged V8 with up to 585 horsepower and a six-speed sequential gearbox. It will compete in places like the GTD class of the 2016 IMSA WeatherTech SportCar Championship in the US. Cao Fei and John Baldessari to create the next BMW Art Cars Racing tradition to be continued with the BMW M6 GT3 Munich/New York. Following commissions by Jenny Holzer (1999), Olafur Eliasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series' 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in the collection respectively.

We'll finally see the BMW M2 in Detroit

Despite being unveiled in October, the world will finally get to meet the BMW M2 at the Detroit Auto Show. The entry-level M coupe brings 365 horsepower and 343 pound-feet of torque from the M TwinPower Turbo engine, as well as an active rear diff and lightweight components. We'll also get close-up looks at the intense exterior design, which seems to have opinion divided opinion concerning its front fascia. The X4 M40i will also storm Detroit, its inline-six M Performance TwinPower Turbo with 355 hp and 343 lb-ft is also making a world debut. This isn't a proper M version of the X4, but there's been heavy revision throughout the crossover-coupe, and it gets special 19-inch wheels to stand out. Elsewhere of note on the stand will be the 330e and 740e plug-in hybrids that we first met in Frankfurt, and the i8 with laser lighting. The press release below has more. BMW M2 AND BMW X4 M40i TO MAKE WORLD DEBUTS AT THE 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROITAdditional Featured BMW Vehicles include: BMW 330e, BMW X1, BMW 7 Series and BMW i8, among others.18.12.2015 - The BMW M2 and X4 M40i will make their world debuts at the 2016 North American International Auto Show on Monday, January 11, at the BMW Stand at 10:05 a.m. in Detroit's COBO Center (One Washington Boulevard Detroit, MI 48226). In addition, BMW will feature the new, BMW X1, BMW 7 Series, the plug-in hybrid BMW 330e, the high-performance BMW i8 and the all-electric BMW i3 among other BMW models at the BMW Stand. English, German and Spanish speaking BMW representatives will be available for interviews throughout the day.Making its highly anticipated world debut, the 2016 BMW M2 features the renowned BMW M Performance complimented by a sleek interior and exterior design. A newly developed M TwinPower Turbo technology 3-liter, 6-cylinder engine produces 365 bHP and 343 lb-ft of torque, catapulting the high performance vehicle from 0-60 mph in 4.2 seconds. Inspired by its motorsport history and enhanced by BMW EfficientDynamics technology, the BMW M2 sets the pace in its segment when it comes to agility, driving feeling, directional stability, steering precision and controllability at the limit, without any compromise in everyday use. The 2016 BMW M2 will be available in US showrooms in spring 2016. Pricing will be announced shortly. BMW M2 Press Kit.The BMW X4 M40i also will make its world debut in Detroit.