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BMW 1 Series sedan prepares to fight Mercedes CLA, Audi A3

The entry-level premium sedan segment is pretty hot right now, with the Audi A3 and Mercedes-Benz CLA-Class doing well for their respective automakers here in the US. Of course, BMW has its 2 Series, but that's currently only available as a coupe, with a convertible bodystyle forthcoming. That all looks to change, however, as our spies recently caught BMW testing a four-door 1 Series sedan that seems to have the A3 and CLA clear in its sight.
BMW's entry-level four-door is expected to ride on the same front-wheel-drive UKL platform that we recently spied in Mini Countryman form. We're pretty sure this thing will launch under the 1 Series line (odds for sedans and wagons, evens for coupes and convertibles), but it's anyone's guess with BMW - after all, the five-door, front-drive Active Tourer wears a 2 Series nameplate.
Look for the 1 Series sedan to launch sometime in 2016 as a 2017 model. Better late than never in the entry-lux segment, we suppose.

HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.

Both BMW and Audi shutter vehicle subscription programs

Both BMW and Audi are either cancelling or pausing their respective vehicle subscription programs, Automotive News reports. This is yet another blow to what was once a growing and burgeoning group of automakers introducing pay-as-you-go vehicle subscription options in a number of cities across the U.S. Both Mercedes-Benz and Ford shut down their services last year, and Cadillac turned off the tap in 2018. BMW’s program — Access by BMW — was only ever offered in the Nashville area. A BMW spokesperson explained the companyÂ’s decision making to Automotive News. "Our intent with the pilot was to learn about the viability of the subscription model and gauge customer interest. We are in the process of developing the next iteration of the program,” he said. When that next iteration will arrive is still uncertain. Audi doesnÂ’t claim that a comeback is on the way. Instead, the companyÂ’s website simply says its services are ending on January 31 this year. Audi limited its subscription service to the Texas area throughout its whole campaign. CadillacÂ’s subscription service was promised a reboot a long time ago, and today is the first time weÂ’ve heard some rumbling. ANÂ’s report claims that Cadillac is testing a rebooted version of the service in a dealer pilot now. WeÂ’ve reached out to Cadillac to see if it can provide any further details. As of today, the official Book by Cadillac website says Cadillac “will be debuting a new program in early 2020.” ItÂ’s now early 2021, so Cadillac is officially a year late on its announcement. A number of OEM-run vehicle subscription services still exist (Porsche, Volvo, Lexus, Nissan), but instead of the market expanding, itÂ’s shrinking these days. Related video: Audi BMW Cadillac Car Buying Ownership Luxury