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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

The 2014 Alpina B4 Bi-Turbo Cabrio powers up luxury and speed

The BMW specialists at Alpina know how to exploit a niche when they see one. With the BMW M4 still not technically official, it saw the need for a higher performance four-seat convertible than the 435i 'vert. Enter the new B4 Bi-Turbo Cabrio that is debuting at the Geneva Motor Show.
The European-exclusive model takes BMW's 3.0-liter, twin-turbocharged inline-6 and massages it up to 410 horsepower and 442 pound-feet of torque, which is less power but more twist than the M4 would give buyers. Alpina's tend to be built more as quick, luxurious grand tourers, and the B4 Bi-Turbo gets is no different with an adaptive sport suspension and an eight-speed automatic. Plus it wears the classic pinstripes and 21-spoke wheels that are the brand's design hallmarks.
While the added weight for the convertible means that the Cabrio takes 4.5 seconds to reach 62 miles per hour, about a half-second slower than the coupe, at the moment it is the only way to get this kind of performance in a BMW convertible. Orders for the convertible open in March in Europe and prices in Germany start at 74,800 euros ($102,878 at today's conversion rates).

2015 BMW M4 Coupe ditches some doors, gains some grunt

If you saw our earlier post about the hot new BMW M3 Sedan and were about to call blasphemy for no coupe version, just settle down, silly. Remember: BMW now badges its two-door 3 Series models with the number four, and thus, meet the 2015 M4 Coupe. Looks hot, right?
So yeah, it's pretty much just the M3 with two less doors, but that doesn't make it any less important - or potent. Power comes from a turbocharged, 3.0-liter inline six-cylinder engine, sending 425 horsepower and 406 pound-feet of torque to the rear wheels via either a six-speed manual or seven-speed dual-clutch transmission. You know, the usual.
Not only is the M4 more powerful than the M3 Coupe it replaces, it's a good deal lighter, too. BMW has managed to cut 176 pounds of weight out of the M4, and that means, with the increased output numbers, that the M4 will scoot to 60 miles per hour in 3.9 seconds with the DCT or 4.1 seconds with the do-it-yourself tranny. Either way, that's not what we'd call slow.