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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW Vision Gran Turismo takes M235i Racing to the virtual extreme [w/videos]

Late last year, Mercedes-AMG worked up a concept car called the Vision Gran Turismo. It presented it at the Los Angeles Auto Show, but that wasn't the point: the point was that it would feature in Gran Turismo 6 on the PlayStation 3. It wasn't the first concept created specifically for the popular driving simulator - following similar projects by Citroën and Red Bull Racing - and as we reported just a month later, it wouldn't be the last. What we have here is the next.
Looking like an even more extreme version of the M235i Racing, the BMW Vision Gran Turismo concept builds on "the tradition of the successful BMW touring cars of the 1970s" in a heart-pumping, if unfortunately strictly virtual form. It's got more extreme aero than the aforementioned M235i Racing and a striking take on the M division's signature light blue, dark blue and red stripe over white livery.
Underneath the digital bonnet sits the same 3.0-liter inline six as the M235i, but pumping out a prodigious (if theoretical) 549 horsepower - far more than the 333 hp in the actual Racing version or the 320 hp in the roadgoing model. Of course BMW has given it an ideal 50:50 front-rear weight distribution and a curb weight of 2,600 lbs - nearly a thousand pounds less than the roadgoing M235i.

2015 BMW X4 configurator is ready to get personal

The 2015 BMW X4 configurator is ready for your special touch. Starting with the 300-horsepower xDrive35i that starts at $48,925 after destination, our special touch aimed at a luxury cruiser and added $9,250 to proceedings for a final tally of $58,175. That got us the Technology, Lighting and Driver Assistance packages, navigation and enhanced USB and smartphone integration. We were tempted to go for the Dynamic Damping Control for just $1,000 and a set of 20-inch M Double Spoke Wheels, but the configurator didn't want to mix the M Sport Line with our Sparkling Brown metallic exterior hue so we skipped it.
We've covered the details on pricing and the breakdown of the order guide elsewhere, so you can always click through for refreshers. Or you can skip all those words and dive straight into trying to build an X4 that makes you say, "Yeah, now I get it."