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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW X4 order guide sneaks onto the web

Much like we gave you an early look at the ordering guide for the BMW M3 and M4 (you can now configure those two, as well), yet another list of BMW options has leaked out. This time, the upcoming X4 is the target. We told you last month that prices for the X3-sized, X6-shaped vehicle started at $45,625, and now, we can confirm everything else for the newest Bimmer.
Only two trim lines will be available when the X4 arrives - M Sport and xLine. The former starts at $2,300 for the xDrive28i model and $1,900 for the xDrive35i, and includes as standard, 19-inch wheels (or optional 20s for $950), sport seats, an M steering wheel, a more aggressive body kit, a black headliner and the option of brushed aluminum interior trim. The xLine is $1,500 for the 28i and $1,000 for the 35i, and is made up exclusively of 19-inch Y-spoke wheels and dark copper interior trim.
Metallic colors dominate the pallet, with just a pair of gloss options available alongside the $550 metal-flake colors. BMW offers a pair of SensaTec leatherette options, along side a wide variety of $1,450 leather trims.

2016 BMW X1 takes a more mainstream approach [w/video]

I really like the outgoing X1, simply because it's still an 'old' BMW. I say 'old' because all of the 'new' BMWs don't really feel that great to me – they just aren't the driver's cars they used to be. But the X1 still uses the rear-wheel-drive 1 Series architecture, and I love the way it drives. As for this new X1, it looks to be a vastly improved product in many key areas, but I worry that it, too, will suffer from the same sort of dulling that every other BMW has received. So it goes. Nevertheless, the new X1 should appeal to a broader range of luxury crossover shoppers. It ditches the cool, tall wagon shape of the old model in favor of a more traditional CUV shape. Think small X5. There's far more technology inside and out, passengers will enjoy an increase in spaciousness, and the X1 is more efficient than before, as well. Only one engine will be available in the US – BMW's 2.0-liter, turbocharged, inline-four-cylinder with 228 horsepower and 258 pound-feet of torque. All-wheel drive is standard, as is an eight-speed automatic transmission. While I'm not sure if this X1 will be as entertaining to drive as the outgoing model, the new car's improvements will surely help sales. That's especially important as small, luxury CUVs are hotter than ever. See the new car for yourself, live from Frankfurt, in the gallery above. The All-New BMW X1: - Greatest interior roominess and versatility in its class - Highest power with reduced emissions - Commanding presence, robust proportions, dynamic lines - Innovative connectivity and groundbreaking BMW EfficientDynamics technology unparalleled in the segment Woodcliff Lake, N.J. – EMBARGO: June 2, 2015 – 6:00pm EDT/3:00pm PDT... Today, BMW announced the all-new BMW X1 Sports Activity Vehicle. In its second generation, the new MY 2016 BMW X1 builds on the success of its predecessor (61,974 sold in the US to date) by incorporating a roomier interior, greater efficiency and technology on the forefront of innovation. The second generation takes to the stage with a body design typical of a BMW Sports Activity Vehicle. The BMW X1 xDrive28i will be the exclusive model in the US at launch featuring a 2.0-liter TwinTurbo 4-cylinder engine from BMW's new family of modular engines with maximum output of 228 horsepower, making the all new BMW X1 the most powerful entry model in the segment. It will be mounted to an 8-speed Steptronic automatic transmission.