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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Park your BMW with a wave, 3D instrument clusters, and more

Remote parking your car with a smartphone app is so 2015. In the future envisioned by BMW, you can park your car by giving it hand gestures. Meanwhile, the car will sync with your smart home and display traffic information on your hallway mirror. It's all part of a giant list of concepts and technologies BMW is bringing to the 2016 Consumer Electronics Show. Let's break down some of the big ideas BMW's bringing to this year's CES. Park By Waving Actually, you don't even need to wave to get this i3 Concept to start moving. From inside your house, simply picking up the key can signal your connected garage door to open and tell your car to pull out into the driveway. Out in the wider world this concept takes automated parking a step further than current in-car parking assistance systems. Once a spot is found, the driver gets out and waves at the car. The i3 then does all the movement on its own. What's the benefit of watching your car park instead of sitting inside while it parks itself? Not much, other that the ability to fit into narrow parking spaces. But I'm a sucker for automation like this, as long as it works better than those infernal foot-kick tailgate opening systems. The Bumper That Snitches For You If you have a car already covered in cameras, why not use them for more than parking? Bumper Detect is BMW's take on the valet-mode recording in the Chevrolet Corvette. But instead of filming any motion, BMW's system monitors the body and bumpers for any unexpected impacts and immediately captures the footage. An alert goes to the driver's smartphone via the BMW Connected App, with available live streaming images. Samsung Smart Things And The Smart Home The i3 on display at CES intergrates Samsung's Smart Things app into the iDrive controller. This allow you to use connected smart home features inside the car, like turning off lights or adjusting the thermostat. BMW's vision further into future integrates the car into the home even more with what the automaker calls Open Mobility Cloud. You can call it a personal assistant or an evil digital spy, depending on your perspective of this kind on technology. In any case, Open Mobility Cloud uses predictive algorithms to plan the day and give relevent information through BMW's smartphone app or – in a super futuristic way – a Mobility Mirror inside the house.

BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.