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Husqvarna sold to KTM CEO Stefan Pierer

A couple of days ago the UK's Motorcycle News reported that BMW was in the final stages of selling Husqvarna to KTM, with a deal potentially confirmed as soon as this week. Following that came reports that Husqvarna Motorcycles wasn't sold to KTM but to a Pierer Industries, the company owned by KTM CEO Stefan Pierer. Turns out the advance report was true, as was the follow-up: BMW has just announced a "strategic realignment" of its Motorrad division, explaining that it sold Husqvarna to Pierer Industries in order to focus on the urban and e-mobility segments. Husqvarna's off-road machines, obviously, don't fit into those categories.
BMW bought the Italian-based bike maker with centuries-old Swedish roots in 2007 - the rest of the Husqvarna company remains based in Sweden - and has invested huge sums to integrate the smaller company into the larger parent. Six years later, just when dividends should begin to truly pay off, the brand is sold.
Before BMW made its announcement, one of the theories that forum members put forward for Pierer's interest in purchasing Husqvarna was that he wants his own business to run his own way. The parent company of KTM, Cross Industries, is 47.27-percent owned by India's Bajaj Automotive, with Pierer the majority shareholder, and is on a quest for global growth, taking the fight to BMW in Europe and launching new bikes and technology into the Indian market. Compared to BMW's and KTM's 2012 sales of around 100,000 bikes each in 2012, Husqvarna sold 10,751 bikes, which was a 15.7-percent increase over the previous year. Pierer would have a lot more freedom in the running of a company of that size.

2023 BMW M2 revealed, BMW i4 and Mercedes-AMG SL 63 driven | Autoblog Podcast #751

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. In this week's news, we discuss the Jaguar F-Type commemorative 75 model, the reveal of the 2023 BMW M2, as well as the Rivian recall and its repercussions. We talk about the cars we've been driving, including the Ford Mustang Ice White Edition, BMW i4, Mercedes-AMG SL 63 and Lexus RX 500h F-Sport. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #751 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jaguar sends off the F-Type with commemorative 75 model 2023 BMW M2 revealed: Hot and heavy Rivian recalling nearly all 13,000 of its vehicles over steering hazard Cars we're driving 2022 Ford Mustang GT Ice White Edition 2022 BMW i4 2022 Mercedes-AMG SL 63 2023 Lexus RX 500h F-Sport Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Driving the Panamera and Mike's Rant | Autoblog Podcast #487

This week we cover some recent news like the upcoming Land Rover Discovery, updates to FCA's large car platform (including the Challenger), and talk about water injection. Then we go into what we've been driving - David just finished his time in the Porsche Panamera Turbo and Mike tried the GMC Acadia. And then Mike (who is still uncomfortable writing in the third person) goes on a rant about why automakers shouldn't specify which cars are aimed at women. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice, send a message or a voice memo to podcast at autoblog dot com. Autoblog Podcast #487 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Land Rover is bringing a new Discovery to the Paris Motor Show An AWD Challenger is coming, which means more Hellcat The Jeep Wrangler finally gets modern headlights Water Injection from the BMW M4 GTS is coming to the mass market 2017 GMC Acadia 2017 Porsche Panamera Turbo A rant about sexism in marketing Another take on the $6000 fun car Rundown Intro - 00:00 The news - 00:50 What we've been driving - 11:30 Rant - 30:49 Listener's fun car - 35:56 Total Duration: 42:22 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes