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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

These BMW M6 GTLM racing liveries are great

This weekend we'll see a whole new crop of racing machinery line up for the start of the 24 Hours of Daytona, including the new BMW M6 GTLM. So far we've only seen it in flat black, but now the Bavarian automaker has revealed two special liveries for the two cars it will be fielding in the race this weekend. The number 25 car features a throwback livery that reinterprets BMW's classic racing stripes of red, dark blue, and light blue over white bodywork. It's designed to be reminiscent of – and even features images of – legendary racing machinery from the Roundel marque's history. Those include the 3.0 CSL that wore the same number when it took the company's first win in the US at Sebring in 1975, the M1 sports car from the early 1980s, the V12 LMR that scored BMW's only Le Mans victory to date in 1999, and the M3 GT that dominated the American Le Mans Series in 2011. The second car features a more futuristic livery, wearing the number 100 to mark the automaker's centenary and a multicolor lattice design applied with a luminescent 3D-effect reflective vinyl on a white body. They'll both be fielded by BMW Team RLL, a partnership between the manufacturer and Rahal Letterman Lanigan Racing (of Indy fame), which took a class win at Laguna Seca last year. The new M6 GTLM replaces the previous Z4 GTLM and will proliferate across racing grids in motorsport series around the world following its race debut this weekend. But it won't be the only new piece of racing kit turning a wheel in anger for the first time at Daytona; the new Ford GT and Ferrari 488 GTE will be competing in the GT Le Mans class alongside proven competition machinery. BMW Team RLL reveals 100th anniversary livery for the BMW M6 GTLM race cars in Daytona. Daytona (US), 27th January 2016. BMW Team RLL today revealed two commemorative 100th anniversary liveries for the new BMW M6 GTLM race cars, with which Bobby Rahal's (US) team will compete in the 24 Hours of Daytona (US). The race forms the first round of the 2016 IMSA WeatherTech SportsCar Championship (IWSC). The number 25 car sports a look reminiscent of the iconic BMW 3.0 CSL, which contested its first season of racing in North America back in 1975 and claimed the first victory in Daytona 40 years ago. The second BMW M6 GTLM will race with the number 100. To mark BMW's 100th anniversary this year, its livery looks to the future.

2017 BMW Alpina B7 xDrive is an M7 by any other name

Have you been waiting for BMW to release a more potent version of the new 7 Series? Try 600 horsepower on for size and forget all about the famous M badge. The new flagship performance sedan from Munich is the 2017 BMW Alpina B7 xDrive. Alpina is Bimmer's tuner of choice, and it designs customized features to integrate precisely with the factory build. The B7's 4.4-liter twin-turbocharged V8 is massaged to deliver a nice, round 600 horsepower, and a torque figure nearly as impressive at 590 pound-feet available from just 3,000 rpm. All that muscle is channeled through an eight-speed automatic to all four wheels (as you might have guessed from the new xDrive handle). The result is an Autobahn-blitzing 0-60 time quoted at just 3.6 seconds – 0.8 seconds quicker than its predecessor – and a top speed estimated at 193 miles per hour. Those would have been considered supercar figures not that long ago, but are delivered here in a luxury sedan as big as they come. They also stand up pretty well to the forced-induction eight-cylinder competition in the Audi S8 Plus, Jaguar XJR, Maserati Quattroporte GTS, and Mercedes-AMG S63. The Audi produces a bit more power but less torque, the Mercedes does the opposite, and the Jaguar and Maserati are left in the dust. Only the S8 Plus dares claim a quicker 0-60 time, and even then it's only said to be a tenth quicker. (The Mercedes-AMG S65 boasts much higher output from its V12, but without an all-wheel drive system capable of handling all its muscle, it's a fair bit slower off the line.) Keeping all that momentum under control is an air suspension with adaptive dampers, active roll bars, and four-wheel steering. It's all mounted to 20-inch wheels wearing Michelin Pilot Super Sport rubber and packing oversized brakes measuring 15.5 inches at the front (with four-piston fixed calipers) and 14.5 inches (with floating calipers) at the back. Of course it also benefits from all the advancements that the Bavarian automaker developed for the latest 7 Series, but takes things a step further with a specific aero kit and an interior decked out in even more upscale leather and trim. The finished product may not wear an M7 badge as so many have called for from BMW's flagship sedan series over the years. But the Alpina name carries a cachet all its own and has for the past 50 years now – which is a few years longer than BMW M GmbH has been around.