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Even 'Ring taxi drivers need to respect the Green Hell

The Nürburgring Nordschleife has the reputation as one of the most difficult tracks in the world to master - deservedly so. With 14 miles of roadway and about 160 corners over a massive amount of elevation change, the amount of grip can change from turn to turn. As the driver of the famous BMW Ring Taxi learned this weekend after a shunt into the barricades, the 'Ring can bite unsuspecting pros just as easily as amateurs.
The video of the incident below shows the M5 oversteering right into the wall as a phalanx of Porsche models arrive behind it. According to Bridge to Gantry, a website that specializes in news about the 'Ring, the taxi's passengers were picked up by another Ring Taxi and driven off with a fantastic story to tell their friends back home. "The accident happened at low speed, there were two passengers in the car, but no one had at any injuries," said BMW spokesperson Cypselus von Frankenberg to Autoblog via email.
The crash also closed track for over an hour to clean up and to haul the stricken BMW away. When a driver making a living from driving lap after lap at the Nordschleife has a crash even as seemingly minor as this one, it just goes to show why the course has the nickname 'The Green Hell.'

BMW calls in 50,000 motorbikes over fuel pump leak

If you don't often see motorbikes being recalled, it's probably because there's less to go wrong on a motorcycle. But a problem with the fuel pump on a wide array of BMW Motorrad products has prompted the National Highway Traffic Safety Administration to issue a recall for over 50,000 of the Bavarian two-wheelers across America.
The issue revolves around the fuel pump flange on R-model, K-model, S 1000 and HP2 motorcycles built as far back, in some cases, to 2005 and as recent as 2012, depending on the model. The flange was found to be prone to crack and leak fuel, which NHTSA evaluated as a fire risk. As a result, precisely 50,184 such motorbikes are being recalled to have their flanges reinforced or, where necessary, to replace the entire fuel pump. If you're the owner of such a Bimmer bike, expect a call from your dealer sometime next month, but you can read the full notice below.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.