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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Recharge Wrap-up: BMW i sales hit 50k, SsangYong SIV-2 concept

BMW sold its 50,000th i car in January. The i3, which launched in September 2013, made up roughly 83 percent of those sales. The considerably more expensive i8, which launched in June of 2014, understandably made up fewer sales. The i3 is currently sold in 49 countries, while most of the i8's sales came from the US, UK, Germany, and Norway. Through December, cumulative i3 sales reached 17,116 in the US, 5,063 in Germany, 4,494 in Norway, 3,747 in the UK and 1,348 in Switzerland. i8 sales were 2,820 in the US, 964 in the UK and 793 in Germany. BMW sold 29,513 i-Series cars in 2015, and 1,255 in January of 2016. Read more at Hybrid Cars. SsangYong will debut its SIV-2 concept at the Geneva Motor Show. The SIV-2 – which stands for Smart Interface Vehicle – uses a 48-volt mild hybrid system with a turbocharged, 1.5-liter, four-cylinder engine, 500-Wh battery pack and 10-kW electric motor. The Korean automaker says the modular SIV-2 platform can also accommodate plug-in hybrid and battery electric versions. Alongside the SIV-2, SsangYong will introduce a new Tivoli XLV crossover, based on the XLV Air concept, which is expected to offer competitive fuel economy. Read more at Green Car Reports. Worcester Polytechnic Institute is receiving a $1 million contract from the United States Advanced Battery Consortium (USABC) to make recycled plug-in hybrid batteries. The 50-percent cost-share contract will help Worcester Polytechnic scale up its recycling process to make batteries using recycled cathode material. The process, which USABC calls "novel and efficient," will make the batteries less costly than ones made with all-new material, "thereby offering a value-driven path towards improved sustainability." United States Council for Automotive Research executive director Steve Zimmer says, "These programs are critical to advancing the technology needed to meet both near- and long-term goals that will enable broader scale vehicle electrification." Read more in the press release below. USABC AWARDS $1 MILLION TO WORCESTER POLYTECHNIC TO DEVELOP PROCESS FOR RECYCLED PHEV BATTERY CELLS SOUTHFIELD, Mich., Feb.