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BMW 330e iPerformance brings new name to $44,695 PHEV

BMW is getting almost as much mileage out of the little letter 'i' as Apple does. After rethinking what electric vehicles could be like with the i3 and the i8 - both part of the BMWi brand - the Bavarians announced that the other plug-in vehicles in their line-up would soon get "iPerformance" branding. And so here we have the new BMW 330e iPerformance, which is just a new name for the 330e Plug-In Hybrid. With the name change, we also learn that the PHEV will go on sale in the use this summer starting at $44,695. All that dough will get you a plug-in 3 Series that has an electric range of up to 14 miles thanks to a 7.6-kWh li-ion battery. You can read more details about the 330e iPerformance in the press release below or, for more on how it drives, in our review. Related Video: The all-new BMW 330e iPerformance. 22.03.2016 Press Release Woodcliff Lake, N.J.: March, 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard. The all new BMW 330e iPerformance will be available in summer 2016 at dealers starting at $44,695 including Destination and Handling. Everyday usability, paired with efficiency and driving dynamics. Featuring technology transferred from BMW i. 14 miles in all electric mode. Woodcliff Lake, N.J.: March , 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard.

BMW X4 M40i leaks ahead of LA Auto Show

Leaked photos of the higher-performance BMW X4 M40i emerged today ahead of its expected debut at the 2015 LA Auto Show. The new model builds on the xDrive35i model, offering an extra 60 horsepower and 43 pound-feet of torque. The hotted-up X4 should use that power well. According to Auto Guide, it will hit 62 miles per hour in 4.9 seconds and should be limited to a top speed of 155 mph – a notable improvement over the existing xDrive35i, which takes 5.2 seconds to hit 60 and has a top speed of 130 mph. Expect the X4 M40i to be followed by an similar version using the X3's more versatile body style, both of which will use an eight-speed automatic and a more aggressive all-wheel-drive setup. Despite the "M" in its name, this is not a full-blown M car. Instead, it takes the same tack BMW has used for the M235i here in America, as well as the M50d models sold in Europe: higher performance over stock, without offering the full enchilada that is a proper M car. That explains the slightly more aggressive body kit, which isn't as sporting as that of a proper M car. On top of the new front and rear clips, there's a set of meaty 19-inch wheels that look to be wrapped in sporty Michelin Pilot Super Sport tires. In the cabin, an oversized M-branded steering wheel is the most notable addition. Naturally, we'll have the full range of details on the X4 M40i when it debuts in a couple of months in LA. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.