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Auto blog
Gus Van Sant casts the BMW i8 in soft light
Sun, 18 May 2014BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.
BMW recalls 840,000 vehicles to replace Takata airbags
Thu, Feb 11 2016The Basics: BMW will recall about 840,000 vehicles in the US, and they include: 2008–2013 1 Series Coupe (incl. 1M) 2008–2013 1 Series Convertible 2008–2013 3 Series Sedan (incl. M3) 2009–2011 335d Sedan 2006–2012 3 Series Sports Wagon 2007–2013 3 Series Coupe (incl. M3) 2007–2013 3 Series Convertible (incl. M3) 2013–2015 X1 2007–2010 X3 2007–2013 X5 (incl. X5 M) 2009–2013 X5 xDrive35d 2008–2014 X6 (incl. X6 M) 2010–2011 X6 ActiveHybrid The full list, which includes approximate volumes and production dates, is in BMW's statement, below. The Problem: The vehicles have Takata's PSDI-5 driver side airbag inflators, and the parts could rupture in a crash. Injuries/Deaths: None reported in this population of vehicles. The Fix: BMW will replace the driver airbag on these vehicles. If You Own One: BMW will send owners a letter advising them about the recall, and people will receive a second letter when the parts are available for the repairs More Information: This recall stems from Takata and NHTSA's announcement in late January that automakers need to repair about five million vehicles. Mercedes-Benz, Volkswagen, Audi, Ford, Mazda, and Honda have already announced recalls due to this expansion. Related Video: BMW statement BMW has notified NHTSA of its intention to recall approximately 840,000 cars and Sports Activity Vehicles equipped with Takata PSDI-5 driver-side front air bags to have the driver-side front airbag replaced. These vehicles, covering model years 2006-2015 have not been part of earlier Takata-related air bag recalls. Owners of potentially affected BMW vehicles will be contacted by first-class mail advising them of the recall. When replacement parts are available, owners will receive another letter with instructions for having the recall completed. Owners with questions can contact BMW Customer Relations at 1-800-525-7417 or e-mail CustomerRelations@bmwusa.com. Model Model Years Approx. Vol. Production Dates 1 Series Coupe (incl. 1M) 2008 – 2013 32,620 Nov 2007 – Oct 2013 1 Series Convertible 2008 – 2013 28,160 Nov 2007 – Oct 2013 3 Series Sedan (incl. M3) 2006 – 2011 132,845 Feb 2005 – Dec 2011 335d Sedan 2009 – 2011 4,160 Mar 2008 – Aug 2011 3 Series Sports Wagon 2006 – 2012 3,270 Jun 2005 – May 2012 3 Series Coupe (incl. M3) 2007 – 2013 129,515 Apr 2006 – Jun 2013 3 Series Convertible (incl.
Nissan and BMW want the UK to stay in the EU
Wed, Mar 9 2016Nissan and BMW are saying that the Brexit shouldn't become reality. It's a mixture of hope and threat because their planned investments in the UK risk to be damaged by the referendum's result. While those brands are still saying that every decision from the UK's people will be respected, you can sense a fear that every plan is going to be messed up. The problem is simple according to Nissan CEO Carlos Ghosn: "For us, a position of stability is more positive than a collection of unknowns. It makes the most sense for jobs, trade and costs." For sure Nissan is not going to shut its plant in northeast England if the country exits the Union, but this could change plans for the future, as the so-called Brexit could cause an increase on costs and above all on competition. Nissan employs 8,000 people in the UK across its manufacturing, engineering, and design facilities, and a further 32,000 indirectly through dealerships and its supply chain. All these people produce almost half a million cars and 80 percent of those are exported, so just imagine how taxes could affect prices and sales. If the EU's borders get smaller, Nissan will face some problems with customs duties the foreign products struggle with, as other Japanese automakers have so far, while importing their cars into the Union. Nissan is not the only maker interested in the outcome of the referendum to be held June 23; BMW is of the same mood, hoping Brexit won't become reality. The Germans already warn Mini and Rolls-Royce employees that the exit of UK from the Union could cause problems with increasing costs and higher prices due to tariff barriers. BMW CEO Harald Krueger at the Geneva auto show said "a UK vote to exit the European Union would cloud the future of the automaker's UK brands, which include Mini, along with Rolls-Royce". What's happening in this case is not only an English issue. In fact, although every decision taken by the UK's people must be respected, the automakers are right when saying they hope it is not going to happen, as you hope no one changes the cards during the game. Image Credit: Nissan Government/Legal BMW Nissan brexit open road
