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BMW M3 takes on Mercedes-AMG C63 S in track battle from Evo

Over the last few decades, BMW has firmly established an enviable reputation among automotive enthusiasts by making what many consider to be the very best sporty sedans and coupes in the world. Every few years, a new challenger appears from one of the German brand's long list of competitors, but the result always seems to be the same: Close, but no cigar. The latest challenger to BMW's on-track crown comes from Mercedes-AMG in the form of the C63 S sedan. The AMG has a lot more power, an excellent and balanced chassis and it looks beautiful. But is it good enough to outperform the latest BMW M3? We're not going to spoil it for you. Watch the latest Deadly Rivals video from Evo to find out which competitor comes out on top.

BMW spied testing new Alpina B7

Just last month BMW released the 2016 7 Series, ushering in a new era for the Bavarian automaker's flagship luxury sedan. And fans of big European performance sedans know what that means: Yes, a V12 model to follow, and maybe an M Performance variant at some point in the future. But before that, we're getting a new Alpina B7. Spied leaving BMW's test center at the Nurburgring, this camouflaged prototype for the new B7 appears to be wearing Alpina's signature low-key visual enhancements. Those include a subtle aero kit and upgraded rolling stock. Though we're only looking at it from the outside, you can expect the interior to feature some similarly discreet upgrades as well. The bigger question is what Alpina will have done to the new 7 underneath the bodywork. The outgoing B7 packed a 4.4-liter twin-turbo V8 with 540 horsepower and nearly as much torque, netting a 0-60 time quoted at 4.3 seconds and an autobahn-crunching top speed of 194 miles per hour. Hardly a slouch, then, but the new Alpina B7 is tipped to pack 600 horsepower or more, which ought to give the high-powered, high-speed, and high-end likes of the Mercedes-AMG S63, Audi S8, Maserati Quattroporte, and Jaguar XJR a run for their considerable money. We smell a battle heating up amidst all that burning rubber and sumptuous leather.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.