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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

A closer look at the 2015 BMW M3 and M4

It's fair to say we're going to miss the E92 BMW M3. Its high-revving V8, flame-styled looks and excellent driving character made it quite simply one of the best cars of the 2000s. Its replacements, the new M3 Sedan and M4 Coupe have a lot to live up to.
We still have a few months to wait until we can drive the new cars, but that doesn't mean we can't get excited in the meantime, learning everything we can. To find out, we sent west coast editor Michael Harley onto the Detroit Auto Show floor earlier this week to talk about the new M cars with BMW product manager Victor Leleu.
If you want a concise, but highly informative rundown of these new cars, look no further than this video. Leleu talks about the styling, weight savings and engines in a lot of detail, making this an interview M fans aren't going to want to miss. Scroll down for the full video.

BMW reveals R NineT Scrambler at EICMA [w/video]

BMW Motorrad has rolled into the EICMA motorcycle show in Italy with a new version of the R NineT. While the existing version has proven a fast favorite among customizers with its cafe-racer style, the new version takes the classic Scrambler approach that recalls off-road dirt bikes from the 1950s, 60s, and 70s. And it looks at least as hot as the existing Roadster. The new R NineT Scrambler is powered by the same 1.17-liter boxer twin as the Roadster, good for 110 horsepower and 85 pound-feet of torque. What separates it from the Roadster is the rest of its feature set. The exhaust is positioned higher alongside the swingarm and 17-inch rear wheel, while the front features an over-sized 19-inch wheel with a longer-travel telescopic fork. The seating position is more upright than the Roadster as well, with higher handlebars and foot-pegs moved slightly down and back - all for a more relaxed ride. Up front there's a circular headlamp, with analog instruments. Four-piston calipers grip 320-millimeter discs up front, with 2-piston calipers on 265-mm discs at the back. The Scrambler comes in a matte silver finish with a brown saddle, but like the Roadster, it's designed to be customized. So the accessories catalog is filled with parts to make it your own, and the modular frame is meant to be disassembled and reconfigured to the rider's specifications. BMW R NineT Scrambler debuts this week at the Milan fair grounds alongside the new single-cylinder G 310 R and the eRR electric sport bike concept. The new BMW R nineT Scrambler – a down-to-earth character beyond established conventions. They were ridden by action heroes on the screen and scores of hobby racers entered mountain and beach races on them: the Scramblers. With deep-treaded tyres, a raised exhaust, somewhat extended spring travel and a relaxed seating position, Scramblers offered their riders in the 1950s to 1970s not just motorcycling fun on winding country roads but also great off-road capability and therefore an extended range of use. Like the motorcycles themselves, the people who rode Scramblers were not bound by established conventions. And they could be seen virtually everywhere: on winding country roads, stony mountain passes and - where it was allowed - even on sandy beaches. The history of BMW Motorrad is also rooted in the Scrambler concept.