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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Drive like a prince: Join us for a walk through Monaco's car collection

Small, crowded, and a royal pain in the trunk lid to drive into during rush hour, Monaco sounds like an improbable location for a huge car museum. And yet, this tiny city-state has been closely linked to car culture for over a century. It hosts two major racing events every year, many of its residents would qualify for a frequent shopper card if Rolls-Royce issued one, and Prince Rainier III began assembling a collection of cars in the late 1950s. He opened his collection to the public in 1993 and the museum quickly turned into a popular tourist attraction. The collection continued to grow after his death in April 2005; it moved to a new facility located right on Hercules Port in July 2022. Monaco being Monaco, you'd expect to walk into a room full of the latest, shiniest, and most powerful supercars ever to shred a tire. That's not the case: while there is no shortage of high-horsepower machines, the first cars you see after paying ˆ10 (approximately $11) to get in are pre-war models. In that era, the template for the car as we know it in 2023 hadn't been created, so an eclectic assortment of expensive and dauntingly experimental machines roamed whatever roads were available to them. One is the Leyat Helica, which was built in France in 1921 with a 1.2-liter air-cooled flat-twin sourced from the world of aviation. Fittingly, the two-cylinder spun a massive, plane-like propeller. Government vehicles get a special spot in the museum. They range from a Cadillac Series 6700 with an amusing blend of period-correct French-market yellow headlights and massive fins to a 2011 Lexus LS 600h with a custom-made transparent roof panel that was built by Belgian coachbuilder Carat Duchatelet for Prince Albert II's wedding. Here's where it all gets a little weird: you've got a 1952 Austin FX3, a Ghia-bodied 1959 Fiat 500 Jolly, a 1960 BMW Isetta, and a 1971 Lotus Seven. That has to be someone's idea of a perfect four-car garage.  One of the most significant cars in the collection lurks in the far corner of the main hall, which is located a level below the entrance. At first glance, it's a kitted-out Renault 4CV with auxiliary lights, a racing number on the front end, and a period-correct registration number issued in the Bouches-du-Rhone department of France. It doesn't look all that different than the later, unmodified 4CV parked right next to it. Here's what's special about it: this is one of the small handful of Type 1063 models built by Renault for competition.

BMW M6 GTLM already looking mean ahead of Daytona debut

BMW Motorsport is preparing to roll out the new M6 GTLM. And Americans will be the first to see it when it marks its debut during this week's IMSA test session at Daytona International Speedway. After that, two of the new competition machines will be campaigned by Rahal Letterman Lanigan Racing in the IMSA SportsCar Championship. Designed to compete at the top levels of sports car racing, the new M6 GTLM will be the successor to the Z4 GTLM and the M3 GT2 before it. And with its introduction, the quasi-works RLL outfit will have been there for all three. The team co-owned by Indy legend Bobby Rahal, talkshow host David Letterman, and industrial crane magnate Mike Lanigan, has won the IndyCar championship three times, the Indy 500 once, and has recorded dozens of race wins, poles, and podium finishes. RLL branched out into sports car racing in the American Le Mans series in 2009 and has won several titles since. The new M6 racer will have some heady competition to deal with in the IMSA's GT Le Mans class next season. Among the new machinery we can expect to see on the grid in the coming year will be the new Ford GT, Porsche 911 RSR, Corvette C7.R, and possibly the new Ferrari 488 GTE, as well. Another version of the BMW entry is being prepared for privateer teams competing in the GT Daytona class, where it will have to contend with the likes of the Audi R8 LMS, Dodge Viper GT3-R, and Lexus RC F GT3. We're looking forward to seeing what the Bavarians will have to throw at 'em when the M6 GTLM debuts at Daytona this week. In the meantime, you can scope the machine out in its primer coat while undergoing a shakedown at Sebring in the gallery above.Related Video: 2016 BMW M6 GTLM to Make US Public Debut at Nov. 17-18 IMSA Daytona Test Woodcliff Lake, N.J. – November 13, 2015... BMW Team RLL will participate in the Nov. 17-18 IMSA test at Daytona International Speedway marking the first public test of BMW's latest endurance racing challenger, the BMW M6 GTLM. As announced during last season's Petit Le Mans weekend, BMW Team RLL is expected to campaign two M6 GTLM race cars in the 2016 IMSA WeatherTech SportsCar Championship. The M6 GTLM recently completed its first US test at Sebring International Raceway in late October along with a M6 GT3 machine that will provide the foundation for BMW's worldwide customer racing program.