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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW X3 ensnared by diesel emissions probe

Volkswagen may not be the only German automaker ensnared by this whole diesel debacle. The latest reports suggest that BMW could be guilty of the same offense. According to Bloomberg, citing a report from Germany's own Auto Bild magazine, the X3 could be over the European legal limit for emissions. The report suggests that a BMW X3 xDrive20d registered tailpipe emissions more than 11 times the limit under testing by the International Council on Clean Transportation. The council is the same that triggered the investigation into Volkswagen that led to the automaker's admission that it cheated on emissions tests for its diesel vehicles and the subsequent resignation of its chief executive. Volkswagen admitted to installing software that initiates additional emissions controlling measures when it detects that the vehicle is being tested. For its part, however, BMW denies that it has any such similar system in place, noting that many of its vehicles have passed testing by the same organization. Whatever the truth in BMW's case, it may not emerge unscathed. Bloomberg reports that the company's stock fell as much as 9.7 percent – the most it has lost in over four years – amid concerns that it could be implicated in the scandal as well. Shares in rival automaker Daimler also dropped by 5.8 percent. Volkswagen has already lost over $20 billion in market value in the midst of the scandal. The German government and European Union are considering implementing more restrictive standards and more thorough testing on diesel engines in order to prevent this sort of thing from recurring.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."