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BMW 8 Series return signaled by a ton of new trademarks

There's an ebb and flow to rumors in the auto industry. We'll hear a rumor or report, then nothing for months, only for the story to pop back up again with a fresh head of steam. This time around, it's the BMW 8 Series, a car we haven't reported on since February, when we said it'd be back in 2020. Today's news is that BMW has filed trademark applications for a series of numbers related to the new model – 825, 830, 835, 850, 845, and 860 – along with an M850 and an M8. It was uncovered by AutoExpress, which adds additional depth to the story. Much like the 7 Series dukes it out with the Mercedes-Benz S-Class Sedan, the new 8er will take the fight to the S-Class Coupe. Even in Europe, where automakers like Mercedes offer a far wider array of powertrain options, the S-Class Coupe is only available in six-cylinder S400, eight-cylinder S500 (what we call the S550) and S63 AMG, and twelve-cylinder S65 AMG trims. If BMW uses all the numbers it's sitting on, the 8 would have a far broader spread of powertrain options, three of which – 825, 830, and 835 – could undercut even the base S400. But as AutoExpress explains, these trademarks obscure a bigger shift in how BMW will build and market its luxury coupes. Under the new strategy, BMW would move the 6 Series away from its role as a larger grand tourer, leaving space for the 8. The 6er would then be repositioned to challenge the Mercedes-AMG GT and Porsche 911. According to AE, BMW has been content to let the 911 do its thing, but the success of the AMG GT is forcing its hand. That means a lighter, hotter, and two-seater 6 Series. We like. Of course, 8 Series rumors have been floating around since the last one, the E31, went out of production. That means we'll continue to advise caution here, even though everything laid out by AutoExpress makes lots and lots of sense. Related Video: News Source: AutoExpressImage Credit: BMW Rumormill BMW Coupe Luxury Performance trademark bmw 8 series

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

2016 Tech of the Year | Autoblog Minute

Deliberation on the winners of Autoblog's Tech of the Year Award is under way. Nominees for best car in 2016 are: the Tesla Model S, the Chevy Volt and the BMW 7 series. Nominees for best tech in 2016 are: Apple CarPlay, Android Auto, VW's MiB II with AppConnect, Ford Sync 3, Audi Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Audi BMW Chevrolet Ford smart Tesla Volvo Technology of the Year Autoblog Minute Videos Original Video volt android auto ford sync 3