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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Recharge Wrap-up: BMW's electric truck, London's electric double-decker bus

BMW and transport and logistics company Scherm Group have put an electric transport truck into service in Munich, Germany. The 40-ton truck, made by Dutch manufacturer Terberg, will be used to move vehicle components between BMW's Munich plant and Scherm's logistics center cleanly and quietly on public roads. Using the electric vehicle saves 11.8 tons of CO2 per year. It charges in about four hours, and has a range of about 62 miles — enough to make the trip between the two facilities eight times a day. The truck will be powered completely by electricity from renewable sources. With this project, BMW "is showing that you can succeed on the global market with sustainable products made by innovative companies," says Bavaria's Minister for Economic Affairs, Ilse Aigner. Read more in the press release below. Discount supermarket chain Aldi is offering free charging in Germany. The company has installed fast-charging stations at 50 locations for customers to use while they shop. IKEA also has plans to install free charging at its stores in Germany, and other retailers will likely do the same. While offering free e-juice helps businesses garner the attention of its EV-driving customers, it could also help encourage people to buy electric vehicles. Many are disappointed by Germany's lack of EV incentives, despite the country's goal of having 1 million EVs in operation by 2020. Read more at Automotive News Europe. London will put an all-electric double-decker bus into service this year. London Mayor Boris Johnson announced the electric bus trial at the first ever Clean Bus Summit. The bus, made by BYD, will begin service in October. London has already deployed over 1,300 hybrid buses and retrofitted over 1,400 buses to reduce emissions since 2008. Mayor Johnson's goal is to cut buses' NOx emissions in half by the end of his term in 2016 compared to 2008 levels. Also at the Clean Bus Summit, a number of bus makers and banks committed to helping cities roll out fleets of ultra-low emission buses. Read more in the press release from London, and from BYD. The US Department of Energy (DOE) is funding biofuel projects to the tune of $18 million. The DOE will award the funds to six projects in an effort to reduce the price of algae-based biofuels to less than $5 per gasoline gallon equivalent (gge). The DOE has a goal to get the price of algal biofuels to less than $3 per gge by 2030.

BMW plans range-topping M760i

The rumors have come from several different places throughout the year and they all point to the same thing: we can expect a BMW M760i in 2016 to sit at the top of the 7 Series range. One of the latest scraps of evidence comes from a forum member at Bimmerpost last month who wrote that an M760i would arrive for model year 2017, and it would be the only regular-wheelbase version with a 12-cylinder engine even if a 760i model joins the lineup. The long-wheelbase 760Li, however, would also get a 12-cylinder motor. This week, BMW Blog published what it says is an accidentally leaked image from the German BMW configurator (pictured) that shows an M760i badge. The actual model doesn't appear, but the configurator places the badge over the 7 Series model you choose to configure. This will be the second 7 series to wear an M badge, and whenever we see it, we're told it will get the M Sport Package and Ferric Grey accents. The first M-badged 7 Series was a limited edition for the Middle East sold two years ago. Both the M760Li and 760Li are tipped to use the 6.6-liter V12 found in the Rolls-Royce Ghost and Wraith - that engine being an evolution of the V12 that powered the last-generation 760Li - but their outputs will vary. The long-wheelbase 7 is expected to get 600 horsepower. The M760i is said to get 624 hp, matching the output of the Wraith, and maybe some handling refinements to make it a proper competitor for counterparts from Mercedes-AMG, Audi, and Jaguar. On top of all that there will still be an Alpina B7, rumored to have 600 horses of its own. Introduction of the range could take place at the 2016 Geneva Motor Show. Related Video: X The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: BMW Blog, BimmerpostImage Credit: BMW Blog Rumormill BMW Luxury Performance Sedan m performance bmw 760li bmw m760i bmw 760i