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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

BMW won't build M4 Gran Coupe

Over the last few years, it feels like BMW has looked at its lineup and decided to offer a vehicle in every possible segment that it can find, no matter how small. The company is finally showing some restraint, though, at least when it comes to the high performance M division. For example, don't expect to see an M4 Gran Coupe at your local BMW dealer in the future.
M GmbH sales chief Jörg Bartels told Cars Guide in Australia, "It was definitely considered, but there is no plan to build an M4 Gran Coupe." The sport sedan just wouldn't make financial sense, he said. BMW already builds the M3 and M4 at separate factories, adding a third for such a niche model would be too much. Plus, the M3 already fills out the segment.
If you wanted an M model with a bit more storage space in the back, Bartels dashed those dreams, as well. He said that there isn't an M3 Gran Turismo hatchback in the pipeline, either.

BMW announces M235i xDrive, 7 Series Exclusive among summer upgrades

Like any automaker worth its lug-nuts, BMW is constantly striving to improve its products. And so it has announced a series of upgrades for the summer - none of them revolutionary, but a couple of them notable.
For one, the Bavarian automaker has announced that is is offering xDrive traction on the M235i coupe, a model that has been available until now only in rear-drive configuration. The all-wheel drive version comes with the same 3.0-liter twin-turbo inline-six with 326 horsepower (320 in the US market) and eight-speed automatic transmission as the rear-drive version, but now channels that power to all four wheels for a 0-62 time quoted at 4.6 seconds - two little ticks quicker than the existing version. It's the first time that all-wheel drive is being offered on the 2 Series, and will also be fitted on the convertible - at least, that is, in Europe. We're waiting on confirmation of North American availability.
Among the other announcements is a special edition of BMW's flagship luxury sedan. The 7 Series Exclusive Edition upgrades with metallic paint, 19-inch V-spoke alloys, Nappa leather upholstery and a leather-trimmed instrument panel. Buyers will also be able to opt for the Merino fine grain leather and Alcantara roof lining from the BMW Individual catalog, and choose between any available engine or either wheelbase lengths.