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BMW Isetta resurrected as Microlino EV

The Isetta "Bubble Car" began its life in Italy in the 1950s with Iso, before eventually being licensed by BMW. Since then, the tiny Isetta has retained a fan base who love the car for its tiny footprint and unique design. In recent years, designers have toyed with the idea of updated versions of the Isetta. The latest take comes from a Swiss company that manufactures scooters and kickboards. Micro Mobility Systems has reimagined the BMW Isetta as an electric vehicle. Called the Microlino, the diminutive EV is under development, but Micro brought a concept version to the Geneva Motor Show earlier this year. The company barely managed to pull it off, as the prototype was damaged in a forklift incident not long before the show but was repaired just in the nick of time. Technically, the Microlino isn't classified as a car, so it won't be subject to some of the more rigorous safety regulations, particularly crash tests. It's classified as an L7e motorized quadricycle, similar to the Renault Twizy. In fact, the Microlino's pedestal at the Geneva show loudly declared, "This is not a car!" Micro began taking non-binding reservations for the first 500 Microlinos at the Geneva show, and found quite a bit of interest in their retro-chic EV. The car garnered 500 reservations in 13 days. For the rest of us, Micro has set up a waiting list. So what are buyers getting into? The Microlino uses a 15-kW electric motor that can propel the car to a top speed of about 62 miles per hour, with a driving range of about 60 to 75 miles per charge. The first series production is expected in late 2017, with an estimated price range of about $9,000 to $13,500. That is, if this iSetta EV revival goes better than the last few times the idea was tossed around. Related Video: News Source: Microlino, Technologic Vehicles, Gas2 Green BMW Automakers Green Automakers NEV (Neighborhood Electric Vehicle) Concept Cars Electric Videos microcar isetta bmw isetta

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

2014 BMW X5

Is Better Than Ever Still Good Enough?
By now, all but the staunchest of traditionalists have moved past the shock and horror of seeing their favorite automotive brands branching into categories and segments that break with their previously accepted norms. In other words, you and I don't really care all that much if the BMW M3 is powered by an inline six or a V8, or whether it boasts a turbocharger, just so long as the end result is an awesome car. Similarly, we don't get all hot under the collar seeing that same M3 share space on the showroom floor with a brace of SUVs and crossovers... or, as BMW continues to insist, Sports Activity Vehicles.
Time, as they say, heals all wounds, and the BMW X5 has been around long enough, having first seen the light of day in 1999, that anyone offended by its existence has since gotten over it. Plus, the X5 is a legitimately nice vehicle to drive, offering such desirable qualities to family men and women as seating for up to seven, all-wheel drive and a commandingly tall view of the road. For the enthusiast set, the X5 serves up a taut chassis and powerful engine options.