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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Two-box BMW X2 breaks from X4 and X6

Our first batch of BMW X2 spy photos has revealed something interesting about the German brand's newest compact CUV. Unlike the even-numbered X cars – the X4 and X6 – these shots show a traditional two-box CUV, rather than the plunging roofline of those lifted, four-door coupes. With a two-box design then, what is there to differentiate the X2 from the X1? For a start, while this is a similar to the X1 shots we've seen, the D-pillar and rear window are significantly more aggressive without compromising the traditional CUV design. That design backs up our spies, who claim the X2 will be a sportier version of the upcoming X1. But while the look will be similar, expect the two cars to share powerplants and drivetrains. That means the four-cylinder B48, used in both the Mini Cooper S and other BMW products, will be on offer at launch. That engine will be joined by turbocharged triples within the first 12 months on the market. An M Performance model will also be offered, boosting the B48's output from around 230 horsepower to an even 300 ponies. That'd put the X2 on a collision course with the Audi RS Q3, although it won't be quite as angry as the Mercedes-Benz GLA45 AMG. While the X2 could debut as early as the 2016 Geneva Motor Show, our spies claim the X2 won't hit dealerships until the second half of 2017. Check out our array of spy images up top, and pay particular attention to the D-pillar and rear window, to see the major differences between the X2 and X1.

BMW M4 Convertible poised for Goodwood unveil

It shouldn't be a shock that BMW is working on a convertible version of the M4. Not only have we caught it testing twice, but this is an automaker that seems willing to build a vehicle for nearly every buyer's needs. Evo claims that the high-performance droptop is going to debut at this year's Goodwood Festival of Speed in England from June 26-29.
Judging from the spy shots we've seen, the M4 Convertible will consist of a retractable hard top like the 4 Series cabrio. Other than the roof, there aren't expected to be many changes from the coupe. The engine will be the same turbocharged, 3.0-liter inline six-cylinder engine, but the added weight of the roof and its mechanism may take a small bite out of performance.
We spoke to BMW USA about the rumor and were told that it has no comment at this time. After the M4 Convertible, Evo claims that BMW is working on a M4 Gran Coupe. How that would be all that different from an M3, isn't exactly clear.