Bmw M6 Base Coupe 2-door on 2040-cars

Auto blog

Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

BMW X4 M40i caught production-ready

It seems like BMW is pretty committed to this whole X4 thing. Aside from the current xDrive28i and xDrive35i, we've captured a round of spy photos showing what our spy shooters tell us is a more dynamic M40i model.
The higher-performance hunchback follows in the footsteps of BMW's other sub-M cars like the M235i. In fact, much like the high-po 2 Series, the M40i is expected to make use of a 3.0-liter, turbocharged six-cylinder, developing 365 to 375 horsepower.
Aside from that, the rest of the X4 M40i fits the brief of other near-M models, with a more aggressive body kit, larger wheels, firmer suspension and brawnier brakes. Expect some mild tweaks inside, too, including sportier seats and an M-specific steering wheel.

BMW X4 M probably not in the cards

BMW is preparing to exploit its latest market niche - those that find themselves unable to choose between the 3 Series, 4 Series and X3 - with the X4. If you're looking for an M product, though, you'll remain limited to the 3 and 4 Series. BMW's Bernhard Ederer, at the Australian launch of the X5, told Car Advice he wouldn't "bet on it," when asked about a hotter X4.
Oddly, Ederer's reasoning, according to the Aussies, is out of concern for the X6 M, whose sales the X4 M would apparently cannibalize. That's like saying the M3 doesn't make sense because it will cannibalize M5 sales - the logic just doesn't really hold up. "The question is what customers are we talking to? And are we talking to someone that is willing and able to afford [an X6 M]?" Ederer told Car Advice.
Car Advice seems to feel the same way, claiming the X3-based X4 will share its powertrains with its donor platform, and will eventually spawn an M variant, albeit a few years down the line.