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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: BMW plans for retired batteries; automakers support dual-standard chargers

Toyota will test hybrids with silicon-carbide (SiC) power semiconductors. In Japan, Toyota has put the SiC power semiconductors into the power control units of a Camry Hybrid prototype and a fuel cell bus for a year-long test. Research suggests the SiC units will decrease electrical losses while managing power supply, thus improving overall powertrain efficiency. Current power semiconductors account for about 20 percent of electrical losses, and success with these tests could mean more efficient hybrids on the roads in the future. Read more at Hybrid Cars. Automakers from CCS and CHAdeMO camps are supporting dual-standard charging station networks. https://www.autoblog.com/bmw/, Volkswagen (CCS camp) and ChargePoint announced plans to build "express charging corridors" by installing about 100 DC fast chargers, many of which will support both types of charging. Kansas City Power & Light is partnering with Nissan (CHAdeMO camp) and ChargePoint to install DC chargers that "will charge any model of electric vehicle on the market." This leads the folks at Green Car Reports to look into whether this ends the looming standard war between automakers in the US. Read more at Green Car Reports. BMW, Bosch and utility company Vattenfall are making plans for a second life for retired BMW i3 batteries. The Second Life Batteries Alliance project will recycle the old lithium ion battery packs - which can still hold a charge - in off-grid storage and grid-stabilization applications, beginning with a grid storage system in Hamburg, Germany. Bosch has created a battery management algorithm to extend the life of the batteries and make sure they don't cause harm to Vattenfall's facilities. Read more at Transport Evolved.

BMW M1 poised to set new records at auction

A rare BMW M1 with exceptionally low mileage is set to break records when it goes up for auction next month. The Bavarian supercar is one of just 450 examples made. It has only 424 miles on the clock after decades in storage, putting it in prime position to draw heavy bidding. The legendary M1 was the first vehicle made by the M division and brought together some of the biggest names in the business. The chassis was designed by Dallara, the body by Giorgetto Giugiaro, and development was carried out (at least initially) by Lamborghini. It was the first mid-engined supercar BMW made. The original idea was to homologate the M1 for racing. But when the FIA changed the rules, BMW started the Procar series that put F1 drivers behind the wheel of racing-spec versions of the M1 ahead of the European grands prix. That put BMW and its M division on the map, earning the M1 a special place in the history books. BMW only made 450 examples, of which 399 were road-going versions like the one you see here. And it's a gem, to be sure. Chassis number WBS59910004301426 was delivered new in Arctic white with black checkered upholstery to a dealer in Italy, which never sold it. A broker in Pennsylvania acquired it for baseball legend Pete Rose, who never took delivery. And so it sat in the dealer's warehouse for over three decades. A friend finally managed to convince that US dealer to part with it. And after replacing a handful of soft components (with only original parts, of course), the current owner is now putting it up for sale at RM Sotheby's upcoming auction in New York. Given the pristine condition of this particular example and its low mileage, the auctioneers expect it will fetch between $800,000 and $1 million. That could stand to make this the most expensive M1 ever sold. According to Sports Car Market, the current record for an M1 stands at $854,000 paid in 2011 for a racing-spec Procar with livery designed by Frank Stella. The most ever paid for a road-going example, however, rests at $605k. This example, then, stands not only to obliterate the M1 auction records, but elevate the iconic supercar into 507 (and even 328) territory among the most valuable BMWs ever made. It may, however, have a tough time getting the attention it deserves, considering some of the other machinery RM has lined up for the Driven By Disruption sale.