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BMW reveals X4 M40i performance crossover

The first details and images of the new BMW X4 M40i leaked out Tuesday, and now the Bavarian automaker has released all of the information on its new performance crossover. The latest model in BMW's M Performance line offers an array of upgrades over the existing X4, and they start under the hood. That's where Munich fitted a new 3.0-liter turbocharged inline six based on the one found in the X4 xDrive35i (whose place this model takes at the top of the X4 lineup). The engine is tuned to deliver 355 horsepower and 343 pound-feet of torque. In addition to the twin-scroll turbocharger, the engine also boasts variable cams and valves, as well as a high-precision injection system. This translates to a 0-60 time of 4.7 seconds – a figure which BMW cites as "best-in-class." Power is channeled to all four corners through an eight-speed automatic transmission and a re-calibrated xDrive system that's biased to the rear wheels. Naturally the suspension has been upgraded as well, with increased camber, stiffer springs, reinforced stabilizers front and rear, and active dampers. The steering rack has also been retuned. You'll be able to tell the M40i model from lesser X4s by its enhanced appearance. Though the aero kit looks largely the same as the stock version, BMW has fitted the M Performance model with metallic accents, 19- (or available 20-) inch alloys wearing Michelin Pilot Super Sport rubber, and a variable sport exhaust. Inside, it's also upgraded with a unique steering wheel, shifter, sports seats, and specific badging. This adds up to a crossover that may not be a full-on M model, but promises up the performance quotient significantly over the rest of the X4 line. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family.

BMW X4 tunes up its crossover game in Germany

Except for the fancy wheels and the overly expressive fascias, the production version of the BMW X4 looks like it will carry over practically untouched from what we saw in the X4 Concept several months back. With the same fastback roofline as the concept, these spy shots show that the X4 is taking shape to be a baby version of the BMW X6.
Sharing the same platform as the X3, the lower and wider X4 will be positioned slightly more upmarket - as is the case with the X5 and X6. We hear that this could mean that the X4 will ditch the X3's base engine to give an even sportier feel right out of the gate, but word has it that an M version will being showing up down the road as well.
BMW has already revealed what it plans to show off at the Frankfurt Motor Show (i3, 4 Series Coupe, next-gen X5, refreshed 5 Series, X5 Concept eDrive plug-in hybrid and Concept Active Tourer Outdoor), so barring any surprised we definitely won't be seeing the X4 there. At this point, with as close to production as these images would have us believe, our best guess would be that we'll see the X4's official unveiling happen either at LA or Detroit.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.