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BMW i5 returns as next rumored i Project vehicle

Hydrogen fuel-cell vehicle enthusiasts may want to give each other some high-fives when they hear the latest news about BMW's reputed i5. The German automaker has been rumored to be on the verge of expanding its i brand beyond its i3 battery-electric and i8 plug-in hybrid cars for a long while. The latest rumors say that BMW could be working on a hydrogen-powered i5 crossover. BMW is in the "final stages of consideration" of expanding the sub-brand, Bloomberg News says, citing comments BMW executive Ian Robertson made this week at the Frankfurt Motor Show. There may be more light-weighting efforts, and an alternative powertrain is sure to be in order, but there are few details beyond that. BMW of North America spokeswoman Rebecca Kiehne declined to comment to AutoblogGreen. Since 2013, BMW has worked with Toyota on hydrogen fuel-cell drivetrains and might further expand that relationship, MarketWatch says, citing BMW financial chief Friedrich Eichiner. The two automakers have already worked together on a prototype BMW 5 Series sedan with a hydrogen-powered engine. That car was unveiled this summer. Earlier this year, we heard reports about an i5 that would actually be a hybrid-electric vehicle of sorts, and an extremely powerful one. That rumored vehicle – again some sort of modified 5 Series – would actually contain one gas-powered engine and two electric motors, all combining for more than 540 horsepower. If these latest rumors turn out to be true, they would mark a change in things, but we won't be surprise if we hear yet another version of what the i5 will be before it's all said and done.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW X4 M40i leaks ahead of LA Auto Show

Leaked photos of the higher-performance BMW X4 M40i emerged today ahead of its expected debut at the 2015 LA Auto Show. The new model builds on the xDrive35i model, offering an extra 60 horsepower and 43 pound-feet of torque. The hotted-up X4 should use that power well. According to Auto Guide, it will hit 62 miles per hour in 4.9 seconds and should be limited to a top speed of 155 mph – a notable improvement over the existing xDrive35i, which takes 5.2 seconds to hit 60 and has a top speed of 130 mph. Expect the X4 M40i to be followed by an similar version using the X3's more versatile body style, both of which will use an eight-speed automatic and a more aggressive all-wheel-drive setup. Despite the "M" in its name, this is not a full-blown M car. Instead, it takes the same tack BMW has used for the M235i here in America, as well as the M50d models sold in Europe: higher performance over stock, without offering the full enchilada that is a proper M car. That explains the slightly more aggressive body kit, which isn't as sporting as that of a proper M car. On top of the new front and rear clips, there's a set of meaty 19-inch wheels that look to be wrapped in sporty Michelin Pilot Super Sport tires. In the cabin, an oversized M-branded steering wheel is the most notable addition. Naturally, we'll have the full range of details on the X4 M40i when it debuts in a couple of months in LA. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.