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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2015 BMW 740Ld xDrive

When it first came stateside in 1978, choosing a BMW 7 Series was a simple process. With one engine and one wheelbase, you could just pick what color you want and be on your merry way. Today there are ten different models, forcing drivers to choose among four engines (plus a hybrid), rear- or all-wheel-drive, and two different wheelbase lengths. As if this isn't tricky enough, the options list has more custom choices than the Taco Bell app. Do you want standard paint and upholstery, or something from the pricey BMW Individual collection? What about the headlights: Do you want LEDs, or are the standard xenons just fine? Need a head-up display? Night vision? Adaptive dampers? The list goes on and on. After a week with a new version of BMW's flagship sedan, we've sorted out which model you actually want, although it's still up to you whether or not to order a ceramic-glazed iDrive knob. Our favorite 7 Series is now the 740Ld Xdrive, a conclusion we came to after a week at the helm of the smooth, torquey land yacht. Driving Notes When the diesel 7 first arrived at the 2014 Chicago Auto Show, its engine was already familiar to American consumers. It's the same 3.0-liter, turbodiesel inline-six found in everything from the E90 3 Series to the past two generations of X5, as well as the current 5 Series. A robust 413 pound-feet of torque lathered across the rev range, with peak twist available between 1,500 and 3,000 rpm, and the corresponding horsepower tops out at 255. 0͖60 happens in a sedate 6.1 seconds, and for those with autobahn dreams the top speed is a modest 130 mph. While those figures aren't terribly impressive, as is often the case with diesels, the real-world application of the engine's power is far more dramatic. Even small throttle inputs produce a smooth surge of acceleration, making the 740Ld feel a lot quicker than the performance metrics might indicate. Even with the current cheap price of gas, the superior fuel efficiency of a diesel engine is worth noting, especially as this model only costs $1500 more than a 740Li xDrive. The diesel tips the scales at nearly 4,700 pounds, yet it boasts a 31-mile-per-gallon highway rating. It's rated at 23 mpg in the city, while our real-world testing saw returns in the mid-to-high 20s. Simple anecdotes about acceleration and fuel economy figures only convey a small part of the 740Ld's goodness.

Mercedes fights off late BMW surge to claim 2013 luxury sales crown

The king is dead - long live the king. Mercedes-Benz is now your new US sales champion in the fiercely competitive luxury market, deposing the champ BMW, which has enjoyed annual supremacy for the past two years.
Thanks in no small part to the dynamite launch of the new, affordable CLA-Class, not to mention a redesigned E-Class and hot-selling S-Class, Mercedes moved 33,007 units in December alone, while sales in 2013 were up 14 percent, to 312,534. BMW, meanwhile, managed to sell 309,280 units in 2013. It was far from a sure thing for the Stuttgart-based brand, though, as BMW managed to nearly halve its rival's sales lead heading into the last month of 2013.
"We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high," said Steve Cannon, Mercedes USA's CEO. While we don't have individual figures, it seems at first blush that the CLA was really the car that pushed Mercedes over the top.