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Fore! Pro golfers race BMW i8 against a golf cart

You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for. Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing plug-in vehicles at the 2014 BMW International Open golf tournament in Koln, Germany. Two of the golfers take your run-of-the-mill golf cart while the other two take a slightly more powerful BMW i8, with the goal to get to the course's "halfway house" first. The race, among other things, sends jackrabbits scurrying and shows off the i8's really cool doors and racy styling. The odd part – "spoiler" alert – is that the golf cart wins the race by taking a short cut through the course despite the fact that the i8 pairs a 231-horsepower turbocharged engine with a 131-horsepower electric motor. It's probably not exactly the message of high-speed performance BMW wants to convey but it would raise eyebrows if this weren't all a silly stunt. Check out the three-minute video below and then read our i8 First Drive impressions here.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

First BMW i8 in US to be auctioned off at Pebble Beach

Snag yourself a BMW i8 at the upcoming Pebble Beach Concours d'Elegance Weekend and you won't only be the first in the US to own this model, you'll be getting a one-of-a-kind version of BMW's new gas-electric plug-in marvel. The special i8 will come with a special exterior paint color (called Frozen Grey Metallic) as well as a modified Pure Impulse Tera World interior that has "Concours d'Elegance Edition" etched in and comes with "Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts." Tell all your treehugger friends. The 2014 BMW i8 Concours d'Elegance Edition also has laser headlights (as long as BMW gets government approval for them in the US) and comes with the first BMW Charging Station, professional edition. The standard i8 starts at $135,700 and Gooding & Company expects the special i8 to bring in between $150,000 and $200,000 at the auction. We'll find out Saturday, August 16. As a bonus, there's no reserve. The Concours d'Elegance is not a complete stranger to electric vehicles, hosting an EV display at the Meadow Brook Concours in suburban Detroit last year. One-of-a-Kind BMW i8 Concours d'Elegance Edition to be Auctioned During Pebble Beach Concours d'Elegance Weekend 25.07.2014 BMW i8 Concours d'Elegance Edition to be sold at Pebble Beach Auctions presented by Gooding & Company with proceeds benefitting the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance Woodcliff Lake, N.J. – July 25, 2014... In celebration of the US arrival of the BMW i8, the world's most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d'Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach Concours d'Elegance, ahead of the official fall sale date. The i8 Concours d'Elegance Edition will be distinguished by a unique paint scheme and interior treatment as well as other features that will make it unlike any other BMW i8 in the world. The BMW i8 Concours d'Elegance Edition will be sold by Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, during the annual Pebble Beach Auctions at Pebble Beach on Saturday, August 16. Proceeds of the sale will go to the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance. The 2014 BMW i8 Concours d'Elegance Edition will feature BMW Individual Frozen Grey Metallic exterior paint.