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BMW 225xe and 330e get official ahead of Frankfurt

BMW is going green at the 2015 Frankfurt Motor Show with the launch of the 225xe and 330e plug-in hybrids, but the Bavarians are spilling the beans about them early. The models are the latest to use Bimmer's eDrive tech that's derived from the i3 and i8. The modular system allows the automaker to roll out PHEVs through its range. For the new 225xe, eDrive makes for an all-wheel drive, PHEV version of the brand's usually front-wheel drive wagon. Other than the door hiding the charging point, the vehicle looks the same as other versions. Underneath the skin, it uses a 134-horsepower, 1.5-liter turbocharged three-cylinder to spin the front-wheels through a six-speed automatic. An 87-hp electric motor with a 7.7-kWh lithium-ion battery turns the rear, and the result is a total system output of 221 hp and 284 pound-feet. BMW claims a sprint to 60 miles per hour in 6.7 seconds, but this 2 Series shines in fuel economy with between 112 and 118 miles per gallon on the European cycle. Multiple driving modes let the driver find the right mix of power and mileage, but the electric range is only 25 miles. Like the standard version, there's no chance of the 225xe coming here, but prices in Germany start at 37,800 euros ($42,050, at current rates) later this year. For buyers wanting BMW's iconic 3 Series as a PHEV, there's the 330e. Again, the only major styling difference is the charging door on the front fender. Its 87-hp electric motor and 181-hp, 2.0-liter turbocharged four-cylinder both send power to the rear wheels. The result is a total system output of 248 hp and 310 lb-ft. The 330e maintains a 50-50 weight distribution, and fuel economy on the European cycle is rated between 112 and 124 mpg. Even with that efficiency, the 330e can get to 60 in 6.1 seconds. The 7.6-kWh lithium-ion battery allows for 25 miles of EV range, too. BMW's gargantuan press release goes into exhaustive detail about every technological element in the two new models. You can check out all of those details below ahead of the Frankfurt reveal, below. BMW eDrive – the latest generation. 1. BMW eDrive technology. Setting a new benchmark for efficiency. The innovative BMW eDrive technology in the new BMW 225xe and new BMW 330e once again underlines BMW's leading role in the premium segment when it comes to powertrain electrification. BMW eDrive technology includes a number of cutting-edge plug-in hybrid components and makes a significant contribution to reducing fuel consumption and emissions.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.