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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW announces M235i xDrive, 7 Series Exclusive among summer upgrades

Like any automaker worth its lug-nuts, BMW is constantly striving to improve its products. And so it has announced a series of upgrades for the summer - none of them revolutionary, but a couple of them notable.
For one, the Bavarian automaker has announced that is is offering xDrive traction on the M235i coupe, a model that has been available until now only in rear-drive configuration. The all-wheel drive version comes with the same 3.0-liter twin-turbo inline-six with 326 horsepower (320 in the US market) and eight-speed automatic transmission as the rear-drive version, but now channels that power to all four wheels for a 0-62 time quoted at 4.6 seconds - two little ticks quicker than the existing version. It's the first time that all-wheel drive is being offered on the 2 Series, and will also be fitted on the convertible - at least, that is, in Europe. We're waiting on confirmation of North American availability.
Among the other announcements is a special edition of BMW's flagship luxury sedan. The 7 Series Exclusive Edition upgrades with metallic paint, 19-inch V-spoke alloys, Nappa leather upholstery and a leather-trimmed instrument panel. Buyers will also be able to opt for the Merino fine grain leather and Alcantara roof lining from the BMW Individual catalog, and choose between any available engine or either wheelbase lengths.

Alex Zanardi talks new challenge at 24 Hours of Spa with BMW

"I have overcome greater things in my life than driving at night." When considering Alex Zanardi's tumultuous life and racing career, the notion that he might be worried about racing for the first time at night seems patently absurd the moment I pose the question. But as I've discovered previously, ask Zanardi a question and his reply - even a brief one - will offer analysis. "I'm really looking forward to it," he says, before adding: "Also, it will be much cooler." Zanardi is talking about the latest installment in his racing career - the 24 Hours of Spa - where he will race a BMW Z4 GT3 alongside fellow ex-Formula 1 driver Timo Glock and DTM driver Bruno Spengler. For the second year, Zanardi is running with ROAL Motorsport, and the team has the full weight of BMW behind it as it prepares to go up against 57 other cars on the historic Belgian circuit this weekend. I first met Zanardi last year at Brands Hatch on a hot May afternoon after his one-hour Blancpain Sprint Series race. He was exhausted and downing can after can of cola but still happy to chat to fans as he cooled off. I ask why, if that was such a tough experience, he is prepared to do it for 24 hours. "It's a good question, why would I?" he ponders aloud before quickly adding: "I am confident I am as well-equipped as I can be to face such an enormous commitment." That confidence comes from three developments that have allowed him to be the first disabled driver to race the Spa 24H. Firstly, his athleticism; since Zanardi lost both his legs in the horrific CART accident at the Lausitzring in 2001, he has drawn admiration for his subsequent achievements as a racing driver and paracyclist; the Italian won two golds and a silver at the 2012 London Paralympics in handcycling. The man is seriously fit. The next major change is inside the Z4 cockpit, where he has worked with BMW engineers to adapt the braking system without hindering his able-bodied teammates; having two others sharing the car with him is a new challenge for both Zanardi and BMW. New controls, particularly the brake pedal, were designed with impressive results. "[The engineers] made my life easier quite dramatically via ergonomics, pushing the brake pedal and the footrest where I put my prosthetic feet to the side of the space that was available. "This makes everything better for me. The ratio of the brake pedal is changed.