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2015 BMW i8 Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 BMW i8. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Why you can expect lots more crossovers from BMW

BMW is becoming the ultimate crossover sales machine. More than a third of the German brand's US sales in 2015 were crossovers, and the automaker expects 40 percent of 2016 sales to be the all-purpose runabouts. What's more, BMW of North America CEO Ludwig Willisch said that when the X7 gets here the percentage will take another leap. Even though BMW was one of the automakers to raise warning flags about how China's depressed car market would impact earnings, the Willisch said the Munich brand couldn't get enough of the X1, X3, and X5 in the first three quarters of 2015 in any of its key markets. Remedy is on the way with an expansion of the Spartanburg, SC plant. When it's finished later this year the US factory will be able to build 29 percent more product than before, annual capacity rising from 350,000 to 450,000. Spartanburg currently builds the X3, X4, and X5. There's every reason to believe that BMW will post another record US sales year in 2015, adding a lot of fat to its profit statement in what should be a record year overall. TrueCar predicts 17.5 million light vehicle sales in the US last year, a 6.1-percent increase over 2014. BMW could also take the luxury crown after posting a monster month of December sales, we'll know when the numbers are reported this week. The huge numbers have come with the help of incentives. BMW spent slightly more than competitors Mercedes-Benz and Lexus, but only fractionally up on 2014 incentive spending.

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.