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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Recharge Wrap-up: Renault's electric motors, BMW i3 is AM free

Why isn't AM radio offered in the BMW i3? Some drivers – particularly those interested in local traffic reports – have noticed its absence. BMW says that the electromagnetic interference from the electric drivetrain caused poor performance, and that while reception wasn't always terrible, it wasn't up to their standards. Rather than have customers complain to their dealers, who would be unable to do anything for them, BMW has disabled AM reception in the i3. Some customers have hacked their cars in order to enable the AM radio, despite possible warranty issues, and have found the reception to be acceptable. Read more at Green Car Reports. Saab's current parent company, National Electric Vehicle Sweden (NEVS), broke ground for production and R&D facilities in Tianjin, China. The facilities are part of joint ventures with the city of Tianjin and State Research Information Technology (SRIT). In addition to investments of over $190 million from SRIT and Teamsun, NEVS has received $1.6 billion in credit from the Bank of China to develop its business there. The new Tianjin factory will have a capacity of 200,000 new energy vehicles per year. The facility in Trollhattan, Sweden will provide manufacturing planning, training, and product supply for the Tianjin plant. Read more at Green Car Congress, and in the press release from NEVS. Renault is building the new R240 electric motor for the Zoe at its Cleon plant. The plant and its employees, which specialize in the Energy dCi diesel engine, have adapted to produce high volumes of the electric motor as well, including a 6,000 hours of training for the staff and millions of dollars in investments. "We aim to become the leading powertrain plant for the Alliance," says Cleon plant director Mendi Ammad. The plant is capable of producing 50,000 units of the R240 motor per year, with that number expected to double in the future. Read more about the plant and the production process the press release below. NEW ELECTRIC MOTOR STRENGTHENS POWERTRAIN EXPERTISE AT CLEON ZOE's new electric motor, unveiled at the Geneva Motor Show, is a 100% Renault motor manufactured at the French site of Cleon, already specialized in highly technical powertrain production. Until now, the flagship of the Cleon plant was the Energy dCi (130, 140, 160) internal-combustion engine. The diesel unit with advanced technological content has made a name for itself at Groupe Renault, the Alliance and with our partners.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger