2019 Bmw M5 Executive Pkg $115k Msrp on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2014 BMW X5

Is Better Than Ever Still Good Enough?
By now, all but the staunchest of traditionalists have moved past the shock and horror of seeing their favorite automotive brands branching into categories and segments that break with their previously accepted norms. In other words, you and I don't really care all that much if the BMW M3 is powered by an inline six or a V8, or whether it boasts a turbocharger, just so long as the end result is an awesome car. Similarly, we don't get all hot under the collar seeing that same M3 share space on the showroom floor with a brace of SUVs and crossovers... or, as BMW continues to insist, Sports Activity Vehicles.
Time, as they say, heals all wounds, and the BMW X5 has been around long enough, having first seen the light of day in 1999, that anyone offended by its existence has since gotten over it. Plus, the X5 is a legitimately nice vehicle to drive, offering such desirable qualities to family men and women as seating for up to seven, all-wheel drive and a commandingly tall view of the road. For the enthusiast set, the X5 serves up a taut chassis and powerful engine options.

Next BMW X5 caught testing in the snow

That's not taken long at all. Less than three years after BMW introduced the current X5, the German automaker has already kicked off winter testing for its replacement. The new Sport Activity Vehicle (that's BMW for crossover) has been spotted in snowy terrain, complete with heavy camouflage and extra driving lamps. Now, this is a mule, which means we're absolutely not looking at production sheetmetal. Instead, we'd wager the next X5 is hiding well beneath this swirly camouflage. Compared with images of the current car, it looks like we're seeing a longer front overhang, a shorter rear overhang, and a tighter dash-to-axle ratio. That makes us think the next X5's exterior dimensions might be just a smidge smaller than the current model. And that gels with at least some of what our spies are telling us. For one, they're reporting that the new X5 will be significantly lighter, as is the trend nowadays. It will also be more comfortable and techy, both of which would put it in line with the new 7 Series. Beyond that, though, we're in the very earliest days of BMW's next SAV. The debut of the fourth-generation X5 will likely come in 2018 as a 2019 model. Related Video: