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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Alpina Edition 50 models boast 204-mph top speed, company's most-powerful V8 ever

The folks at Alpina bridge the gap between a full factory outfit and traditional tuners. It currently only builds around 1,700 cars a year, but you're not going to find any massive rear wings or garish paint from the company. Instead, the business has been perfecting how to make BMWs better for the last 50 years and has decided to celebrate with its most powerful road model yet. For the Edition 50 models, Alpina is crafting 50 sedans or wagons and 50 coupes for European buyers based around its B5 Bi-Turbo and the B6 Bi-Turbo, respectively. The real birthday present is the upgraded, twin-turbocharged 4.4-liter V8 under the hood. It makes 591 horsepower and 590 pound-feet of torque, a bump of 59 hp and 52 lb-ft from the regular versions. The extra grunt comes thanks to additions like an optimized intake, water-cooled intercoolers near the turbos, lightweight pistons and a titanium exhaust. Alpina claims that these celebratory vehicles can get to 62 miles per hour in 4.2 seconds and a top speed of 204 miles per hour. Beyond just the major improvement in power, these special vehicles wear Alpina's more aggressive, though still understated body kit. They also ride on an updated version of the company's famous wheels that feature added side cuts on the multiple spokes to reduce weight. These exclusive cars are only available in Alpina's own shades of green and blue, plus a special color called Edition 50 Sepia from BMW Individual. There are also special logos on the seatbacks and center console to further promote the models' limited nature. Celebrating the brand's birthday in one of these high-speed vehicles retails for 86,850 pounds ($130,000) for buyers in the UK. NEW 204 MPH SUPERSALOON CELEBRATES 50 YEARS OF ALPINA ENGINEERING EXCELLENCE 26/03/15 Extensively revised V8 is the most powerful roadcar engine in the company's history Nottingham - Bespoke car manufacturer ALPINA will create 50 remarkable saloons (or estates) and 50 similar coupes to celebrate the company's half century this year. Based on the B5 Bi-Turbo and the B6 Bi-Turbo respectively, each vehicle will include hand-crafted Edition 50 body and trim features and a remarkable, heavily revised V8 that will propel the luxury five seater from 0-100 km/h (62 mph) in 4.2 seconds and on to a top speed of 204 mph. ALPINA's fifty year heritage includes the creation of some of Europe's most highly-regarded luxury performance road cars and iconic race cars including the legendary BMW 3.0 CSL.

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.