2013 Bmw M5 4-door 4.4l Loaded on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2015 Dinan M235i First Drive

The first rule you learn about playing hide-and-seek is to wait until the seeker is out of sight before you move on to your next position. That feeling comes back to us as we're sitting in the Dinan-tuned 2015 BMW M235i on the twisty stretch of Route 152 near Gilroy, CA. Construction restricts the road to one lane before opening up to five miles of uninterrupted switchbacks. A local tipped us off to pull over and wait for traffic to clear, guaranteeing an open road and no risk of law enforcement seeking us out. Our first turn behind the wheel of the Dinan M235i started just a few miles north at the tuner's engineering and development center, located in an unassuming office park south of San Jose. Dinan conversions are known for being simultaneously subtle and awesome; an enhancement of products that already stand out in their respective classes. Dinan obtains its R&D cars through consumer channels, unlike some tuners that get early access to BMW's engineering for their own development projects. The development process is "reverse engineering," as technical director Casper van der Schoot describes it. Some development cars also come to Dinan through the generosity of its owner fan base. Customers hand over personal vehicles in exchange for discounted products. An M2 is already on order, and the Dinan engineers are on the edge of their seats waiting to take it apart. The Dinan treatment of the M235i increases performance without reinventing the dynamically sound package. As with other Dinan cars, the treatment on the M235i increases performance without reinventing the dynamically sound package. Approved dealers can install the Dinan parts, as can "anyone with a modest amount of technical aptitude," according to van de Schoot. Dinan's approach is to extract more of the best aspects of BMW products before supplanting stock parts with its own. That's why the M235i, like all Dinan products, comes with the eponymous Dinantronics engine control unit that remaps and finds more power from the stock inline-six-cylinder engine. A bespoke carbon-fiber cold air intake and stainless steel free-flow exhaust system add at least 15 more horsepower. The most significant alterations in the M235i's engine bay are a Dinan-rebuilt turbocharger and larger intercooler, which help increase total output beyond 440 horsepower. At this point you might wonder if all this untapped capacity is at BMW's disposal from the start, why does it take Dinan to release it?

2014 BMW 2 Series earns IIHS Top Safety Pick+ [w/video]

The Insurance Institute for Highway Safety has just certified its latest Top Safety Pick+, honoring the all-new BMW 2 Series with the coveted rating.
IIHS cited the 2 Series' crash test ratings, which were rated as "Good" in the small overlap, moderate overlap, side and rollover. In the tricky small overlap test, the crash test dummy was at a "low risk of any significant injury."
The Institute was also complimentary of the 2 Series' head restraint system and its collision prevention system, including forward collision warning and City Braking.